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Safe Haven Investment in Green Bond against Chinese Sectoral Stocks: Portfolio Diversification Perspective

Ahmad, Mobeen (Department of Management Sciences, CUI Lahore, 2024-12-18)

This study investigates the safe-haven role of Chinese green bonds against the Chinese industrial sectors' returns over the period of December 16, 2018, to December 14, 2023. By considering significance of financial ...

Role of Project Planning and Project Manager Competencies in The Project Success of Private Sector Organizations

Malik, Abdul Basit (Department of Management Sciences, CUI Lahore, 2024-12-18)

The purpose of this study is to discover what project manager competencies are the most crucial in the connection between project planning and the project success. With the objectives of achieving the goal a quantitative ...

Impact of Design Leadership on Organization Performance: Role of Emotional Intelligence and Employee Work Engagement

Hamza, Ali (Department of Management Sciences, CUI Lahore, 2024-12-18)

In this ever-evolving era of digitalization and globalization, organizations are always seeking ways to gain competitive advantage by brining innovation. Leaders in organizations are vital in bringing innovation and ...

Mediating Role of Team Performance in the Relationship between Leadership Competencies and Project Success in the IT Sector of Pakistan

Rasool, Muhammad Hammad (2024-12-18)

The efficacious accomplishment of projects in IT companies in Pakistan is often hindered by challenges related to leadership competencies and team performance. Despite its importance, this area remains under-explored ...

The Role of Technological Resources in Building Organizational Resilience in Businesses, with the Moderating Effect of Absorptive Capacity

Hasan, Hamza (Department of Management Sciences, CUI Lahore, 2024-12-18)

The purpose of this research is to investigate the moderating role of absorptive capacity in the relationship between technological resources and organizational resilience. A quantitative research approach was employed ...

Exploring the Interaction Effect of Agile Practices and Team Psychological Empowerment on Project Performance in the IT Sector Considering the Moderating Role of Team Size

Saeed, Maham (Department of Management Sciences, CUI Lahore, 2024-12-18)

The rapid evolution of IT sectors requires effective and smart project management methodologies to get better project performance. This study explores the interesting interplay between agile practices and project ...

Conflict Management style and project success, moderating role of team effectiveness.

Riaz, Laiba (Department of Management Sciences, CUI Lahore, 2024-12-18)

The impact of Conflict Management practices on Project Success is explored, with a specific focus on Team effectiveness observed during a project in various software houses in Lahore, Pakistan. This study specifically ...

Advertisement Strategies of Cola Next: How Traditional and Social Media Create Brand Awareness Among Consumers

Javed, Amara (Department of Management Sciences, CUI Lahore, 2024-12-18)

This study analyses the potency of Cola Next advertisement techniques in creating brand awareness and seek its potential to penetrate the local market of Pakistan. The qualitative approach was adopted, utilizing ...

Artificial Intelligence and Technology Importance in Revolutionizing Parcel and Courier Delivery Services in Pakistan

Muhammad Murtaza (Department of Management Sciences, CUI Lahore, 2024-12-18)

In the era of 4th the fourth industrial revolution, which includes the technology and innovation systems and the Internet of Things (IoT) and other technologies, with the focus on automation and data sharing in production. ...

Optimizing Project Outcomes: Exploring the Impacts of Subcontracting on Quality, Timeline, and Cost Effectiveness in Manufacturing

Saqib, Faizan (Department of Management Sciences, CUI Lahore, 2024-12-18)

IZHAR Engineering (Pvt.) Limited is the part of IZHAR Groups of Companies (established in 1959 by Mr. Izhar Ahmad Qureshi), which established in 2005. IZHAR Engineering has about 1009 employees with 598 labor and 411 ...

Impact of Government Debt and Macroeconomic Indicators on Economic Growth in Pakistan

Shafi, Muhammad Imran (2024-12-18)

This study is conducted to investigate the relationship of government debt alongside other macroeconomic variables with Pakistan's economic growth from 1983 to 2022. Regardless of the progress Pakistan has made between ...

Importance of In-house Marketing Department Case Study of Aspire Group of Colleges

Raza, Ahmad (Department of Management Sciences, CUI Lahore, 2024-12-18)

The evaluation in mankind is represented in the history of marketing that also had to constantly adapt the changes in society, technology advancement and consumer behavior. The journey of marketing proves its inherent ...

Comparative Study of the USA and Pakistan Textile Product Quality Regulations

Murtaza, Husnain (2024-12-18)

Pakistan, having joined the World Trade Organization (WTO) on January 1, 1995, was 'unwillingly' required to introduce standards and a quality control system that adhered to the best international practices. The issue ...

Operations at KFC

Gulzar, Osama (Department of Management Sciences, CUI Lahore, 2024-12-17)

This project examines the operational strategies employed by Kentucky Fried Chicken (KFC) to optimize performance and customer satisfaction, with a focus on their layout and process design. Through an in-depth interview ...

Employer Branding Strategies to Attract Top Talent at Lulusar Textile

Arshad, Afifa (Department of Management Sciences, CUI Lahore, 2024-12-17)

Attracting and retaining becomes very crucial for companies in today’s competitive job market for maintaining a competitive edge. This study explores the challenges faced by Lulusar Textile for attracting top talent ...

The Impact of Product Packaging on Consumer Perception and Purchase Intention in Dairy products

Baig, Shams (Department of Management Sciences, CUI Lahore, 2024-12-17)

This study examines that, how product packaging affects, how people think about a product and how it affects their purchase decision in the Pakistani dairy industry. This study focuses on key aspects of packaging such ...

Impact of Social Media Marketing & Factors Influencing Passionate Desire to Purchase in The Automotive Industry

TANVEER, NUMAN (Department of Management Sciences, CUI Lahore, 2024-12-17)

The objective of the current study was to determine the impact of social media marketing & factors brand’s perceived value, brand coolness, brand image and brand prestige influencing the passionate desire to purchase ...

Conventional Supply Chain Versus Digital Supply Chain

Asghar, Mughira (Department of Management Sciences, CUI Lahore, 2024-12-17)

Conventional supply chains are typically marked by manual processes, paper-based documentation, and isolated operations. These traditional systems often lead to inefficiencies, limited visibility, and sluggish response ...

Exploring the Influence of Online Negative Reviews on Consumer Decision-Making: A Case Study of Honda HRV

Tayyab, Muhammad (Department of Management Sciences, CUI Lahore, 2024-12-16)

This research focuses on the impact of negative reviews on consumer decision making by using the case study of Honda HR-V in Pakistan. The objective of this study is to explore whether negative reviews effect the brand ...

Emerging Challenge of Air Pollution for Pakistan due to Unmanageable Industrial & Transport Emissions

Daud, Momna (Department of Management Sciences, CUI Lahore, 2024-12-16)

This study finds the gap between existing literature and searches related to air pollution, what are the effects and challenges facing by Pakistan. This study will critically evaluate the existing data and will give ...

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