Abstract:
This study examines that, how product packaging affects, how people think about a product
and how it affects their purchase decision in the Pakistani dairy industry. This study focuses
on key aspects of packaging such as color, style, information, and functionality to get a
complete picture of how these factors enhance people's actions. This study provides
important insights into dairy consumers' preferences; emphasizing the important role that
packaging plays in influencing consumer choices. Key insights show that visually
appealing packaging, clear and detailed labeling, and functional packaging designs that
improve convenience and product freshness are highly valued by consumers. For dairy
companies looking to improve their market performance and consumer delight by changing
their packaging strategies, these insights are very helpful. The study concludes that dairy
brands need to spend money on innovative design, increase label transparency, focus on
functionality, use sustainable practices, and use technology to keep up with changing
consumer expectations and regulatory requirements.
