Abstract:
In the era of 4th the fourth industrial revolution, which includes the technology and
innovation systems and the Internet of Things (IoT) and other technologies, with the focus
on automation and data sharing in production. Modern innovations in high-capacity
connectivity, new ways for humans to interact with machines (like VR and touch
interfaces), and methods for physically bringing digital instructions to life (like 3D printing
and robotics) have all been characterised as the fourth industrial age (additive
manufacturing) (Bundy, 2017). The delivery parcel services industry in Pakistan has
experienced significant transformation driven by technological advancements and the
exponential growth of e-commerce. As the technology is growing with the passage of time
customer expectations also getting rise. Companies are increasingly looking forward for
Artificial Intelligence (AI) and other technologies to optimize their logistics and delivery
operations for their smooth working. AI technologies offer new opportunities that enhance
efficiency that improve customer satisfaction, and reduce operational costs. The rise of e commerce and the business sector of Parcel and courier delivery services in Pakistan has
required fundamental changed the landscape of services. Customer now expect rapid
reliable and transparent delivery services that can increase customer satisfaction. This
demand puts significant pressure and need on logistics companies to innovate and improve
their operations (Benton, DEC 2020). Artificial Intelligence and other latest technologies
that can analyze significant amount of data and learn from it presents powerful tool to
address such facing challenges in market.
