Abstract:
The evaluation in mankind is represented in the history of marketing that also had to
constantly adapt the changes in society, technology advancement and consumer behavior.
The journey of marketing proves its inherent ability for adaption and act as a crucial
component. The various eras has contributed allot into evaluation of Marketing (Smith,
2020).
In this project I’m working on education industry specifically focusing on Aspire Group of
Colleges in Pakistan which is known for excellence and commitment to develop young
minds. The Aspire Known as the fastest growing educational brand into Pakistan. They
have developed 110 College Campuses Nationwide.
However, Aspire Group is currently facing many issues in the rapidly changing
environment of Pakistan higher education. Competition is so tough in the education
industry of Pakistan as many new brands have arrived here. Aspire has to innovate and
evolve its educational offerings and marketing strategy to stay ahead in such tough
competition
