M.Phil / MS
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/48
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item The Impact of Product Packaging on Consumer Perception and Purchase Intention in Dairy products(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Shams Baig; CIIT/SP23-RBA-024/LHR; Dr. Syed Nauman Ahmad; LHR TP 9443This study examines that, how product packaging affects, how people think about a product and how it affects their purchase decision in the Pakistani dairy industry. This study focuses on key aspects of packaging such as color, style, information, and functionality to get a complete picture of how these factors enhance people's actions. This study provides important insights into dairy consumers' preferences; emphasizing the important role that packaging plays in influencing consumer choices. Key insights show that visually appealing packaging, clear and detailed labeling, and functional packaging designs that improve convenience and product freshness are highly valued by consumers. For dairy companies looking to improve their market performance and consumer delight by changing their packaging strategies, these insights are very helpful. The study concludes that dairy brands need to spend money on innovative design, increase label transparency, focus on functionality, use sustainable practices, and use technology to keep up with changing consumer expectations and regulatory requirements.Item Consumer Buying Decision-making Process and Its Influencing Factors while Purchasing Xiaomi (Redmi) Smartphone(Library Information Services COMSATS University Islamabad Lahore Campus, 2020-02-04) Muhammad Hassaan; FA17-BBA-022; Prof./Dr.Shakeel Aslam; LHR TP 6789The aim of this study is to know about Consumer Buying Decision-making Process and Its Influencing Factors while Purchasing Xiaomi (Redmi) Smartphones. In this study the main focus is to identify the factors which consumers consider while making purchase decision of smartphone. The theoretical data is collected from books, articles, and journals where the empirical data is collected by conducting one-on-one individual interviews in which individuals coming at Xiaomi stores who were Xiaomi Smartphone users and new customers at Xiaomi store were includes. Under the age group of 20-28 there were 22 persons who gave their interviews. As research is done by focusing on Xiaomi user and new customers which may not valid to other smartphone brands