M.Phil / MS

Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/48

This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.

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A Comparative Study of Tenure Track System and a Basic Pay Scale System of Academic Professional Working in Public Universities of Pakistan Challenges and a Way Forward
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2022) Wajeeha Muzaffar Hashmi; FA20-RMS-005; LHR TP 8130; Dr. Rana Nadir Idrees
The Higher Education Commission (HEC) of Pakistan has introduced many productive schemes to ensure that higher education maintains its high standards of quality and excellence (Khan & Jabeen, 2011). The Tenure-Track System (TTS) was introduced in Pakistan in 2002 to improve the quality of education by hiring the highly qualified faculty in higher education institutes, especially public universities. Another system is the Basic Pay Scale System (BPS). It governs how much an employee get an amount as salary or wages depending on their grade, experience, position, or tenure within an organization and the effort expended to accomplish a particular work. The aim of the study is to know the comparison between these two compensation systems and to know the challenges faced by the faculty members working on both systems in order to know a way forward to improve the systems for faculty members. The nature of the study is qualitative. The researcher has contact twenty faculty members (ten faculty members working on BPS and ten working on TTS) to do in depth face-to-face interviews in four public sector universities with the academic professionals working on BPS and TTS. Participants in the survey will comprehend that their names will kept private by receiving a clear explanation. The results shows that mostly faculty members are familiar with the difference between two systems. The findings also suggests that one both system have their own pros and cons. This Study is contributing towards the enhancement of understanding of TTS and BPS, major
A Literature Driven Analysis of Barriers and Enablers of Digital Adoption in Pakistani SMEs
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Adeela Riaz; SP24-RBA-019; Dr. Syed Nauman Ahmad; LHR TP 10096
Since this is a literature-based qualitative study, this paper examines the drivers of digital adoption among Pakistani SMEs. The research creates gaps because the Technology Acceptance Model (TAM), Technology Organization Environment (TOE), and Resource Dependency Theory (RDT) have been incorporated into the study. It provides a holistic explanation of the issues of digital adoption. The published literature on the topic (2021-2025) has been reviewed thematically to disclose that there are three groups of major determinants: • Behavioral factors (TAM): The ones that have a significant impact on the intentions to adopt are the perceived ease of use, perceived usefulness, and perceived managerial awareness. • Organizational/technological preparedness (TOE): low digital skills, inadequate infrastructure, and finances are barriers to the adoption. • Environmental/resource/pressures (RDT): environmental pressures on the competitor, customer expectations, government support, and dependence on external vendors are factors that impact the adoption decision. • This has been mentioned as one of the significant gaps where there are no Pakistani studies that incorporate TAM, TOE, and RDT, and thus, a requirement to incorporate the structures of these in the forthcoming research. The project suggests capacity-building initiatives, improved organizational planning, and policy support to enhance SME digital preparedness. Overall, the study provides a systematic context for research on SME transformation in the digital age and paves the way for future phases of empirical research.
A Study of the Leadership Styles of Project Managers and its Impact on Project Performance in Software Industry of Pakistan
(Library Information Services COMSATS University Islamabad Lahore Campus, 2014-02-04) Rabiya Jamil Ahmmed; FA12-MSPM-012; Dr. Yahya Rashid; LHR TP 4458
This study evaluates the effect of leadership styles of project managers in project performance in software Industry of Punjab Pakistan. Full leadership model was selected to make comparison of the effects of three leadership styles (Transformational, Transactional, Laissez-fair) of project managers in project performance. So software industry was focused in this research. After comprehensive literature review on the related topic in the hypothesized model a questionnaire was developed and its validity was checked by the pilot survey first. A sample of two hundred and fifteen first level managers, directly working under project managers like software Architects, Principal software Engineers, Developers, programmers, Quality Assurance personals in software industry was selected by using simple random sampling and the response rate was seventy two percent. The analysis was completed by using descriptive analysis, correlation analysis and multiple regression analysis by SPSS- 16. Finally conclusion and recommendations are suggested. The study concludes that Transformational leadership of project manager has significant effect in project performance and its two construct charisma (CHM) and inspiration (INS) are proved significant and this study also provides significant practical implications of the results for the project managers working in software houses of Pakistan that they can enhance the performance of their projects by learning and exhibiting transformational leadership style as according to Pakistani working environment of software houses this leadership style is proved effective. Further areas for future research and implications are also highlighted in this thesis.
Adaptive Digital Engagement: Balancing Localized and Global Approaches
(Library Information Services COMSATS University Islamabad Lahore Campus, 2023-02-09) Maryam Ihtesham; SP22-RBA-005; Mr. Shahzad Ghafoor; LHR TP 8745
The purpose of this study is to undergo a thorough understanding of the complex yet interdependent interactions among digital engagement and the cultural factors that impact it, by viewing it with the lens of Integrated Marketing Communication (IMC) Model and Hofstede's Cultural Dimensions Model. This project report attempts to perform a careful analysis of how the cultural nuances and dimensions can affect the way modern consumers are interacting and behaving in the digital atmosphere, and how it can relate to their buying choices and preferences. The in-depth study of these factors enables us to comprehend how these cultural factors influence consumer behaviors and digital decision-making. It also sheds light on the pivotal role that effective Integrated Marketing Communication can play and the way it seamlessly integrates with the Hofstede’s Cultural Dimensions providing the businesses a comprehensive strategy for adaptable digital engagement. Towards the end of the project report, we present viable recommendations emphasizing the importance of cultural nuances and quirks when targeting localization and how it can help reach their target audience more effectively and to establish genuine connections with them that are long-lasting and profitable.
ADOPTING HYBRID WORK MODEL: A CASE OF J&P COATS PAKISTAN
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) MAHAM SHAHID; CIIT/SP23-RBA-009/LHR; Haroon Rashid; LHR TP 9602
This study examined the adoption of hybrid work model in J&P Coats Pakistan. The aim of the study was to suggest a sustainable work model against the increasing cost challenges, difficulty to main profits and work-life balance issues of employees. For this purpose, relevant global and indigenous literature was reviewed and data was collected from a sample of 32 employees. The data was analyzed using SPSS-23 software. The results depicted a strong willingness of employees to adopt hybrid work arrangement along with some concerns about new work model. The study provided a number of solutions to assist organization in effective implementation of hybrid work model. The solutions included; implementing the hybrid work model in gradual phases, accompanied by regular feedback from employees and carefully monitoring its impact on cost and expenditures, developing clear guidelines and policies about new work model, shifting the criteria of employees’ performance, developing a culture of inclusivity for all employees and updating the technological infrastructure with time. Limitations of the present study and related recommendations were also discussed.
Advertisement Strategies of Cola Next: How Traditional and Social Media Create Brand Awareness Among Consumers
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Amara Javed; FA22-RBA-001; Ms. Naseem Habib; LHR TP 9435
This study analyses the potency of Cola Next advertisement techniques in creating brand awareness and seek its potential to penetrate the local market of Pakistan. The qualitative approach was adopted, utilizing interviews to collect information about the perception of consumers and the impact of Cola Next marketing efforts. This study shows that Cola Next has efficiently used traditional media, using unique advertisement campaigns and celebrities’ endorsement to stand out in the competitive market. However, they have presence on social media, but are lacking in the aggressive marketing on it. They must work on enhancing social media campaigns, leveraging influencer endorsements, and innovating with unique marketing initiatives. By integrating these strategies, Cola Next can significantly enhance its market presence and brand awareness, positioning itself as a leading cola brand in Pakistan. This study contributes to understanding how targeted advertisement strategies can drive brand success in emerging markets.
Affinity to Technology Interaction (ATI) of Employees and Effects on Innovative Work Behaviour (IWB)
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Tehreen Bint Ilyas; SP21-RMS-008; LHR TP 8133; Dr. Ahmad Qammar
This study will examine the relationship of Affinity to Technology Interaction (ATI) with Knowledge Sharing (KS) along with the direct constructive effect on Innovative Work Behaviour (IWB) of employees. Although there is much research on human-computer interaction and its relationship with cognition. This research will add significance that how the employee’s willingness towards technology helps the employees to achieve the knowledge sharing and innovative ideas of an organization and capabilities of employees using digital technologies. Meantime the innovative climate (IC) of an organization is effective for innovative or creative ideas toward decisions. To analyze the relationship between variables ATI, KS, IWB, and IC sample data of approximately 161 employees will be defined from IT companies in Lahore, Pakistan. The questionnaire is based on 38 items and each item would be measured by using a 5- Likert Scale ranging from “Strongly Agree to Strongly Disagree” Structured modeling questionnaire is adaptive, and a non-probability sampling technique is considered to be best to measure data and for the analysis of data the SPSS software would be considered effective
Agile Project Management and the Project Success: The Critical Roles of Facilitating and Inhibiting Factors
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Farzooq Malik; FA18-RPM-011; Dr, Tariq Hameed Alvi; LHR TP 8571
This research aims to explore the relationship between agile project management practices and project success, along with the influence of pivotal factors. Agile project management has undeniably established its efficacy and success within the software industry, as a result, recognizing the need to apply agile project management practices in various sectors beyond software industry can also be beneficial. This research seeks to bridge the gap between the software industry's success with agile project management and its applicability and effectiveness in other industries. The proposed model includes agile project management as an independent variable, project success as a dependent variable, and six factors acting as moderators - customer participation, technical capability of the team, relationship performance, project modularity, coordination cost and customer demand ambiguity. Using a data sample of 195 project management professionals and a questionnaire having 39 items, this study will significantly contribute to a profound comprehension of the pivotal role played by these key factors within the sphere of agile project management, thereby furnishing invaluable insights for practitioners and researchers alike.
AI-Enhanced Human Resources Management Practices in Pakistan
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) M. USMAN MAQSOOD; CIIT/FA23-RBA-018/LHR; Dr. Sidra Ramzan
As a consequence of technology breakthroughs, the world changes quickly. The goal of the twenty-first century is to establish a direct link between work effectiveness and completion time. For HRM operations to be successful, they must be both efficient and effective. Artificial intelligence (AI) has the potential to improve employee engagement, decrease repetitive tasks, and save time. Nevertheless, it interferes with HR functions like hiring and performance reviews. For example, In-person encounters could be emotionally draining. Training and education for HR managers is crucial, as is their ability to adapt to new situations. AI has the potential to greatly accelerate this development. The use ofAI might greatly enhance HRM practices on a global scale.
Alternative Pathways through Which Employee's CSR Perceptions Influence Turnover Intention
(Library Information Services COMSATS University Islamabad Lahore Campus, 2017-01-29) SOORAT FATIMA; FA15-RMS-020; Dr. Zafar-uz-Zaman Anjum; LHR TP 4872
CSR literature, examining how employees’ organizational identification is influenced by organization’s CSR activities, have less considered different types of CSR and alternative mediation mechanisms of identification process . This study was aimed to investigate how perceived external CSR (initiatives for the welfare of external stakeholders) and perceived internal CSR (initiatives for the betterment of internal stakeholders i.e. workforce) affect employees’ organizational identification and how organizational identification rooted from these different pathways eventually affects employee’s turnover intention. We have considered social identity theory for analyzing these two different mechanisms by which external and internal CSR affect employee organizational identification. Our sample size was 300 and we received 211 useable responses from employees of banking sector. Data was analyzed using AMOS software. Hypotheses were tested using SEM. We found that CSR activities that are aimed for the welfare of external stakeholders (community and environment sub-facet of external CSR) boost perceived external prestige while CSR activities for employee well-being were found to have significant effect on perceived internal respect, both of which ,consequently, affected employees’ organizational identification. We further found that Organizational Identification from these two different roots have negative indirect effect on employee’s turnover intention.
Alternative Pathways through Which Employee's CSR Perceptions Influence Turnover Intention
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2018) Soorat Fatima; FA15-RmS-020; Dr. Zafar-Uz-Zaman Anjum; LHR TP 4872
CSR literature, examining how employees’ organizational identification is influenced by organization’s CSR activities, have less considered different types of CSR and alternative mediation mechanisms of identification process . This study was aimed to investigate how perceived external CSR (initiatives for the welfare of external stakeholders) and perceived internal CSR (initiatives for the betterment of internal stakeholders i.e. workforce) affect employees’ organizational identification and how organizational identification rooted from these different pathways eventually affects employee’s turnover intention. We have considered social identity theory for analyzing these two different mechanisms by which external and internal CSR affect employee organizational identification. Our sample size was 300 and we received 211 useable responses from employees of banking sector. Data was analyzed using AMOS software. Hypotheses were tested using SEM. We found that CSR activities that are aimed for the welfare of external stakeholders (community and environment sub-facet of external CSR) boost perceived external prestige while CSR activities for employee well-being were found to have significant effect on perceived internal respect, both of which ,consequently, affected employees’ organizational identification. We further found that Organizational Identification from these two different roots have negative indirect effect on employee’s turnover intention.
An Assessment of human resource management practices and its impact on Organizational outcomes: A Case of PEF (Punjab Education Foundation)
(Library Information Services COMSATS University Islamabad Lahore Campus, 2015-02-04) Asma Batool; FA12-MSPM-004; LHR TP 4301
The conducted study aimed at investigating relationship between human resource practices, knowledge management and organizational outcomes in project based education organization Punjab Education Foundation in Pakistan. In addition, the study examined the relationship human resource practices (HR practices) (effective communication, job design, staffing, rewards and incentives, career development, job security, work life balance and appraisal. The main study was conducted through sample of 248 employees working at different level in Punjab Education in between 25 and 50 and above belonging to the city of Lahore, Rwalpindi and Multan. Survey method was used to collect data comprising of three sections including the demographic sheet, human resource management practices scale, knowledge management scale and organizational outcomes scale. Moreover, multiple regression analysis for Baron and Kenny (1986) steps four mediation analysis performed. The results showed that knowledge management partial mediated between effective communication (β= .493, p=0.000), job design (β= .457, p=0.000), staffing (β= .398, p=0.000), rewards and incentives (β= .336, p=0.000), career development (β= .336, p=0.000), job security (β= .340, p=0.000) and work life balance variables (β= .375, p=0.000) and fully mediated between appraisal (β= .303, p=0.000) organizational outcomes. The PEF has moderate level of working environment and organizational strategies. The consideration of the research finding is based on the recommendations to develop and improve the techniques and betterment of internal working environment and human resource management practices for motivating human capital to achieve goals effectively and efficiently
An Efficiency Analysis of Agro-Production businesses on Dunes: A Case of Bhakkar District of Pakistan
(Library Information Services COMSATS University Islamabad Lahore Campus, 2025-01-30) Sehar Munir; FA11-MSMS-027; Dr. Muhammad Khan; LHR TP 4329
Measurement of efficiency is an imperative factor in output growth. If an economy has limited resources and lacking opportunities of advanced technology, inefficiency studies will help out to show that it is probable to increase productivity by enlightening efficiency without developing the resource base or increasing new technology. In this Study we have estimated the efficiency of three types of farming systems 1) Arid conventional farming, 2) Only tree farming, 3) Border tree farming on the sand dunes of Bhakkar district in Thal region. Efficiency estimates are based on technical, scale, allocative and economic efficiencies. Data was collected with the help of questionnaire technique from 200 farmers in Bhakkar. Data Envelopment Analysis (DEA) technique was used to estimate technical, scale, allocative and economic efficiencies. The mean value of total technical efficiency, pure technical efficiency, scale efficiency, allocative efficiency and economic efficiency in conventional farming was found 0.679, 0.803, 0.786, 0.852 and 0.685 respectively. While the mean value of total technical efficiency, pure technical efficiency, scale efficiency, allocative efficiency and economic efficiency in only tree farming was recorded 0.698, 0.954, 0.517, 0.337 and 0.301 respectively. Moreover, the mean value of total technical efficiency, pure technical efficiency, scale efficiency, allocative efficiency and economic efficiency in case of Border tree farming was found as 0.966, 0.938, 0.882, 0.687 and 0.638 respectively. The results specify that new and innovative ways of tree cultivation method were relatively more efficient compared to conventional ways of agriculture. Tobit regression was used to estimate the sources of inefficiencies in these three farming systems. Tobit regression estimates further indicates that education and age are important variables in explaining technical and allocative efficiencies in innovative farming. Hence results concluded that agriculture extensions should take appropriate policy measures to enhance awareness among farmers in the area.
An Integrated Model of Workplace Ostracism, Positive Resources and Customer Service Sabotage: A Conservation of Resources Perspective
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2022) Ambreen Sarwar; SP15-PMS-005; Dr. Muhammad Ibrahim Abdullah; LHR TP 7735
With theoretical underpinnings in the Conservation of resources theory, the aim of this thesis was to shed light on the mechanism through which workplace ostracism results in service sabotage behavior in frontline employees working in the service sector of Pakistan, and the boundary conditions that might play a vital role in reducing the harmful effects of such behavior. Though it is a widely accepted truth that “Customer is the king” and must be given due importance by the service providers and be treated in a pleasantly congenial way. However, regrettably, customers are not provided with the warm, compassionate dealing that is widely accepted as the service rule. Customers are frequently ridiculed and shown rude and indecorous conduct from service providers which results in a negative service encounter. Such behaviors have the capacity to harmfully influence organizational outcomes and therefore needs to be studied and comprehended comprehensively for their effective control and management. This study proposed that such a behavior has its roots in the mistreatment that frontline employees come across in their day-to-day activities, by their peers at workplace. One kind of mistreatment i.e., workplace ostracism which though, is covert in nature, has the potential to inflict more harm on employees than by overt forms of mistreatment. In accordance with the tenets of conservation of resources theory, it was hypothesized that ostracism threatens important resources and induces stress in service personnel. In order to protect themselves from further resource loss and mitigate the harmful effects of stress, employees engage in deviant behaviors towards their customers during service interactions resulting in service sabotage. In such a case, the personal and job resources (i.e., self-efficacy and perceived organizational support) that an employee possess, serves as mitigating agents and reduces the negative effect of mistreatment. To test the hypotheses, quantitative survey approach was adopted under the positivistic paradigm, and data was collected from 743 frontline employees working x in the service sector of Pakistan. Time-lagged data was collected to reduce common method bias. Convenience sampling method was utilized since population size was not known. The respondents belonged to banking, academic, health, hospitality and telecom industries.These industries were principally selected due to their contextual relevance with the study aims and the prevailing stress, mistreatment and sabotage behavior. SPSS was used to analyze the data. Hierarchal Regression and Process Macro techniques were utilized for hypotheses testing. All the relations including mediation of stress and the first, second and dual stage moderation of self-efficacy and perceived organizational support were found to be significant. However, the moderating effect of perceived organizational support at direct stage emerged to be non-significant. The findings conclusively supported the claims of mediation and moderation in the service sabotage engagement by an ostracized employee. Organizations must take account of the stress-mitigating impact of self efficacy and perceived organizational support which is principally strong for producing acceptable service encounters. Managers might not be able to prevent all exclusionary or hostile actions, but this study proposes that proactively producing the values that nurtures care, respect, self-belief and support can assist the personnel in handling stress. Because mistreatment and impolite behaviors cannot be evaded and prevented entirely in the social context of the contemporary workplace, therefore personal and job resources should be utilized by management to lessen the negative effect of mistreatment. Future research might take directions from the limitations of the study and grab the opportunity to extend the research by studying and comparing similar theoretical models in different contexts.
An Investigation of Business Continuity Management Practices in Services Sectors of Pakistan
(Library Information Services COMSATS University Islamabad Lahore Campus, 2015-02-02) Aleena Shuja; FA13-MSMS-003; Dr. Abdus Sattar Abbasi; LHR TP 4476
Businesses need to take certain rational steps to sustain long term continuity under turbulent situations. Business Continuity Management (BCM) is a framework whose systematic execution leads to sustained survival and competitive advantage for business. Both internal and external environmental factors influence accomplishment of BCM framework. The study intends to investigate the impact of strategic planning coupled with top management commitment, training and development for developing competencies, work ethic, resource mobilization and political influence on BCM in services sectors including IT companies and banks operating in Lahore, Pakistan. A structured questionnaire based survey was conducted to collect data from managers from 29 services sectors’ companies including banks and IT companies randomly selected. Findings obtained using structural equation modeling, suggest that strategic planning is insignificant for BCM in services sectors i.e. IT companies and banks but plays consequential role under support of top management commitment. Role of top management commitment in services sectorsis important in reinforcing of strategic plans and decisions in term of successful BCM. Trainings in services sectors are significant predictors of BCM when they contribute to fortifying the best skills and capabilities exhibited for BCM, whereas, competencies of managersin services sectors are appropriate and relevant for implementing BCM practices. Competencies do supportively facilitate the outcome of training and development programs in terms of BCM. Work ethic being an important factor for services sectors contributes to their longstanding continuity. Services sectors efficiently mobilize their resources for successfully achieving the ongoing business continuity. Moreover, political influence has undermining role for BCM and significantly undermines the continuity of services sectors
ANALYSIS OF CIRCULAR ECONOMY IN CHINA
(Library Information Services COMSATS University Islamabad Lahore Campus, 2020-02-04) Salik Ahmad; SP17-BBA-024; Kashif Mehmood; LHR TP 6791
A circular economy is an extremely efficient manner of utilizing the resources that are available to a nation. In this method, the nation utilizes the resources that are available to it in a manner which ensures the minimization of waste, and the reuse of materials in the best manner possible. This is distinct from the ways in which resources are utilized in traditional economies, which follow a process of resource utilization in a linear method wherein the resource is used to manufacture the product; after which the said product is used; and where the product, in the ultimate analysis, is disposed off. This process is wasteful, and is bad from an environmental perspective. It is to counter this problem that nations have started utilizing circular economy-oriented methods, and focusing on the development of renewable technologies in recent decades (Skene et al, 2015).
Analysis of consumer’s purchase intentions toward online shopping in Pakistan.
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2022) Shafa Ghafoor; SP20-RMS-004; Dr. Ibrahim Abdullah; LHR TP 7661
This research aims to explore the effects of e-WOM information, attitude toward information and purchasing. Subjective norms, perceived behavioral control and consumer’s internet experience on consumers’ online purchasing intentions. The primary objective of this study was to investigate how all of the independent variables influence/affect purchasing intentions of consumers in Pakistan and that too in the context of online shopping. Also, this section is also discussing the moderation impacts of information quality on the relationship of all the independent and dependent variables of this study. Prior studies do not have enough research on Information quality as a moderator. Therefore, this research has been developed to measure the moderating effect of quality information. A self-administered survey was conducted on customers in Lahore, Pakistan. Based on the data collected from 330 consumers. For this research study, quantitative data is collected. To test the model, this study carried the regression, descriptive analysis, Cronbach alpha and correlation, by using SPSS and structural equation modeling (SEM) approach by using AMOS. The validity and reliability of the measurements were confirmed before the hypotheses of the study have been tested. Findings of this research are in line with the previous studies and finds that e-WOM, ATT, SN, PBC and CIE are positively influencing the consumer’s online purchasing intention. In particular, a new finding of the study highlights the importance of the moderating role played by Information quality. Moderating impacts were found positive and significant in enhancing the relationships of e-WOM, ATT, SN, PBC, CIE and PI. Firms and marketers must concentrate on online communication channels to affect consumers’ intention toward purchasing online and engage in e-WOM communication. Companies should pay more attention to consumers' need for accurate and reliable information in order to enhance e-WOM and information influence.
Analysis of Pakistan’s Balance of Payment problem: Causes and Consequences
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Muhammad Darain; SP22-RBA-009; Dr. Waseem Anwar
A current account deficit happens when a country spends more on imports than it earns from exports. But when it can't finance the deficit or maintain enough foreign cash reserves, that's when a balance of payment crisis kicks in. This leads to falling currency value, debt defaults, inflation, and other economic troubles. Finding a way out means using smart policies to boost exports, attract foreign investments, and ensure macroeconomic stability. (Atish Rex Ghosh, 2017)
Analyzing Social Entrepreneurship in Microfinance Banks: Connecting Entrepreneurial Orientation and Firm Performance
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2019) Fahmal Arshad; SP17-RPM-006; Dr. Basharat Naeem; LHR TP 5693
The purpose of this study is to provide a better perceptive of the relationship between entrepreneurial orientation and firm performance in microfinance banks located in Pakistan by evaluating the mediating impact of social entrepreneurship between entrepreneurial orientation and firm performance. This study contributes in entrepreneurial orientation and firm performance link and proves to be the first attempt to address the need of SE as an underlying mechanism. Data was collected from the senior management of microfinance banks in Pakistan. A total of 53 respondents ware collected from 10 MFBs. This study uses SPSS as statistical software and adopts Multiple Linear Regression to test the mediated relationship. The result shows that the direct effect of entrepreneurial orientation and firm performance is significant while indirect effect is insignificant which needs further investigation. The study is limited with primarily low sample size and the deficient measure of time accessible to examine the issue and accumulate information.
Analyzing Social Entrepreneurship in Microfinance Banks: Connecting Entrepreneurial Orientation and Firm Performance
(Library Information Services COMSATS University Islamabad Lahore Campus, 2019-01-30) Fahmal Arshad; SP17-RMS-001; Dr. Basharat Naeem; LHR TP 5693
The purpose of this study is to provide a better perceptive of the relationship between entrepreneurial orientation and firm performance in microfinance banks located in Pakistan by evaluating the mediating impact of social entrepreneurship between entrepreneurial orientation and firm performance. This study contributes in entrepreneurial orientation and firm performance link and proves to be the first attempt to address the need of SE as an underlying mechanism. Data was collected from the senior management of microfinance banks in Pakistan. A total of 53 respondents ware collected from 10 MFBs. This study uses SPSS as statistical software and adopts Multiple Linear Regression to test the mediated relationship. The result shows that the direct effect of entrepreneurial orientation and firm performance is significant while indirect effect is insignificant which needs further investigation. The study is limited with primarily low sample size and the deficient measure of time accessible to examine the issue and accumulate information.