Consumer Buying Decision-making Process and Its Influencing Factors while Purchasing Xiaomi (Redmi) Smartphone

Abstract

The aim of this study is to know about Consumer Buying Decision-making Process and Its Influencing Factors while Purchasing Xiaomi (Redmi) Smartphones. In this study the main focus is to identify the factors which consumers consider while making purchase decision of smartphone. The theoretical data is collected from books, articles, and journals where the empirical data is collected by conducting one-on-one individual interviews in which individuals coming at Xiaomi stores who were Xiaomi Smartphone users and new customers at Xiaomi store were includes. Under the age group of 20-28 there were 22 persons who gave their interviews. As research is done by focusing on Xiaomi user and new customers which may not valid to other smartphone brands