M.Phil / MS

Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/48

This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.

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    Competency Development and Career Success: Moderated role of Social Networking Sites
    (Library Information Services COMSATS University Islamabad Lahore Campus, 2015-02-03) Aizza Anwar; FA13-MSMS-001; Dr. Muhammad Amir Rashid; LHR TP 4312
    Competent human resource contributes significantly to the success and growth of business organization. It parallelly defines growth opportunities for themselves within the organization and outside the organization by associating themselves with social networking sites. It provides them the opportunity to share and discuss the emerging trends and realities, and define possibilities of career development and success. This research accordingly examined the role of integrated approach of competency development and career success through mediation and moderation of employability and social networking sites respectively. The proposed framework was tested by using the data collected from the various branches of three leading banks in Lahore, Pakistan. The response rate of data collected from managerial level employees of bank was 64.25%. For preliminary data analysis different test were run on collected data set using SPSS. To test the proposed model and hypotheses, SEM with AMOS was used. The findings of the study revealed that almost all hypotheses results were in accordance with the theoretical model as competency development and career success were mediated and moderated through perceive employability and social networking sites respectively. However, one hypothesis rejected and results revealed that there social networking sites negatively affected career success of banking employees
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    Effect of Perceived Organizational External Prestige in Employee Emotional Exhaustion: Moderated Role of Organization Communication Climate
    (Library Information Services COMSATS University Islamabad Lahore Campus, 2015-02-02) Hafaza Aqifa Sana; FA13-MSMS-006; Dr. Muhammad Amir Rashid; LHR TP 4306
    The thesis aims to examine the effect of employee’s perception of firm external reputation on their emotional exhaustion. Research advocates that perceived organizational external prestige has an impact on employee work attitudes and explicate that external repute of an organization makes employees to “bask in the glory of their organization” and augment their self-worth. Organization communication climate ensures employees the availability of intangible job resources and create feelings of positivity which reduces employee emotional exhaustion. The research is done on middle level employees working in dairy processing companies of Punjab, Pakistan. A sample of 202 employees is drawn from the population and the results signified that organizational identification partially mediates the relationship between perceived organizational external prestige and employee emotional exhaustion. The research also showed that organization communication climate act as a moderator as it facilitates the relationship between organizational identification and employee emotional exhaustion. The study adds to the existing body of literature as it explained the phenomena through which perceived organizational external prestige effect employee emotional exhaustion
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