Competency Development and Career Success: Moderated role of Social Networking Sites

Abstract

Competent human resource contributes significantly to the success and growth of business organization. It parallelly defines growth opportunities for themselves within the organization and outside the organization by associating themselves with social networking sites. It provides them the opportunity to share and discuss the emerging trends and realities, and define possibilities of career development and success. This research accordingly examined the role of integrated approach of competency development and career success through mediation and moderation of employability and social networking sites respectively. The proposed framework was tested by using the data collected from the various branches of three leading banks in Lahore, Pakistan. The response rate of data collected from managerial level employees of bank was 64.25%. For preliminary data analysis different test were run on collected data set using SPSS. To test the proposed model and hypotheses, SEM with AMOS was used. The findings of the study revealed that almost all hypotheses results were in accordance with the theoretical model as competency development and career success were mediated and moderated through perceive employability and social networking sites respectively. However, one hypothesis rejected and results revealed that there social networking sites negatively affected career success of banking employees