PepsiCo. Analysis of marketing department and causes of diminishing SALES of their product due to marketing what changes that could be made to enhance it.
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Date
2020
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Library Information Services, COMSATS University Islamabad, Lahore Campus
Abstract
PepsiCo is a business giant, it is a very well-integrated multinational company, and it operates almost all over the globe. The company started in 1865 as a small American beverage company. Ever since then PepsiCo, has been extending its business in terms of products and even growing the market globally. Currently, PepsiCo is the second-largest food and Beverages Company in the world. (The Editors of Encyclopaedia Britannica, 2016)
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Keywords
Muhammad Naveed Chohan, FA17, Department of Management Sciences, Management Sciences, PepsiCo, marketing department