The Opportunities and Challenges for Ecommerce in Pakistan

Abstract

E-commerce market size is increasing in all counties across the world but not in Pakistan. Pakistan e-commerce market size remains small then other countries because of less facilities provided to them. In this project , I have lightened the challenges and opportunities faced during online business in Pakistan for this I have take a qualitative interview of five e-entrepreneurs and compare and analyze their result through which I am come to conclude that along with logistic and payment issue , there are also some other factors which create obstacles in the growth of e-commerce business which include less number of institutions and trade bodies. These challenges include cultural, legal, privacy ,social and lack of education. Through this project I have highlighted the obstacles and challenges faced during online marketing by overcoming these obstacle e-commerce business become successful in Pakistan