The role and impact of packaging effect on consumers buying behavior

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Date

2020

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Library Information Services, COMSATS University Islamabad, Lahore Campus

Abstract

In abstract the main part of our objective is to determine those elements that show us the important role of consumer’s buying behavior. The main purpose of this report is to tell you and find out the major important factors that are related to the packaging effect. And its impact through whom our success of brand is being considered 100% prosperous. Companies need to understand the customers taste before considering anything first. In order to create the right domain for the right package our products packaging must be based on the customer focused and customer-driven strategies. So before beginning the element of our basic work we need to identify and find out those variables which usually affect our packaging. Like weather condition can be variable that can make good or bad impact on the packaging products. Packaging cannot be survived in extreme hot areas where there is heat above then 50 centigrade’s. Storms are also the main cause of damaging the packaging. So for that reasons we have to take a strong measures in our packaging. Like for instance we need to use hard core Packaging for those Products. Which are very much expensive and live worthy products. For example. If you take an example of Japan. Nearly every year thousands of infrastructures are being damaged. By the emerging and evaporating of lava. Look how can you expect that your products or their parcels will be saved..... Means for that reason we need to build our packaging parcels in a bullet-proof cases. I'm taking about those parcels of packaging which are very much hard-core form inside being unable to be breaked in. If someone says it is difficult or impossible for the company to do so. Then I say to them if your companies Earning profits in millions. Why don’t you put half your profit in these secure-able things? To secure your business you need to do this. Otherwise if you failed for once you won’t be regaining up for the future.

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Namrah Ashraf, FA17, Management Sciences, Department of Management Sciences, packaging, consumers buying behavior

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