Impact of Social Media on Globalization

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Date

2020

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Library Information Services, COMSATS University Islamabad, Lahore Campus

Abstract

The world is now a global village, everything is changed if we compare our present condition with the past, as how was humans and businesses were in the last decade and back. In the 21st century, globalization ensured the homogeneity of goods and services throughout the world. Online media tools are gaining up notoriety and are progressively utilized in the ordinary activities and operations of Organizations, going from new businesses and little and medium endeavors to enormous enterprises. Regardless of the broad utilization of social media, little is known about the particular effect that these devices and advancements have on business measure execution. The inspiration driving this research is to go past the postings of focal points and drawbacks of web-based media progresses and to dismember how much their work quantifiably influences business measure execution. The business impact may be a direct result of the impact of web-based media on the heads, on organization, on data the chiefs, on essential reality(Balaji, 2019).

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FARHAN AHMED, FA17, Department of Management Sciences, Management Sciences, Social Media on Globalization

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