Strategic Marketing Analysis of BERGER Paints Ltd.
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Date
2020
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Library Information Services, COMSATS University Islamabad, Lahore Campus
Abstract
This project is all about the complete Strategic alignment analysis for BERGER PAINTS LTD. The purpose of this project is to compare the industrial practices with Berger’s practices. In this project, we will make comprehensive analysis for BERGER which will be based on following steps:
1. Industrial Analysis
2. Company Analysis
3. Strategic Alignment
The brief study of above stated steps will provide us the final result which will be concluding that either Berger Paints is strategically aligned or not, if not than what have to be done for alignment.
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Keywords
Dr. Rashid Wahid Qureshi, SP17, Department of Management Sciences, Management Sciences, Strategic Marketing, BERGER Paints