EXPLORING THE ADVERTISEMNET STRATEGIES OF COCA COLA

Abstract

Every company use the advertisement tool for promotion of their product (What are they sell) to the consumers. The reason behind is simple they can get more customers or they get more sales or profit. Many companies do advertisement for making their product or company image high form others or in simple world to get competitive advantage. Nowadays it is most important tool for every company to promote or advertise their product. Coca cola Pakistan also do or invest high amount of money in their advertisement to get profit as well as competitive advantage. So my project is based on coca cola advertisement strategies so we also focus on their effect on their sales, their target audience or the main question will the get competitive advantage or not. We all know advertisement is the most effect way of convening their message like coca cola always try to deliver their message by their advertisement like TASTE THE FEELING or many others. Coca cola spends huge amount of investment on their advertisement to get the comparative advantage here if we add the table to show you the amount or expenditure they do on advertisement you will amaze.