HOW DOMESTIC SMALL BUSINESSES CAN DO COST-EFFECTIVE DIGITAL MARKETING USING SOCIAL MEDIA PLATFORMS LIKE FACEBOOK, INSTAGRAM AND YOUTUBE

Abstract

Most of the people in Pakistani Community belongs to either lower or middle class of income. So, there are a lot of small businesses that are running by these people all over the country and these businesses do make a large contribution to the overall economy of the country. According to researches, around only 50% of these small businesses survive a period of over 5 years because of the complex competition in the market. One of the reasons behind their failure is lack of marketing and communication with the customers. Small Businesses cannot afford to invest highly on marketing and other media campaigns. But it can become possible with the help of social media to develop cost effective marketing strategies, that can help to boost their business.