Atlas Honda Ltd

Abstract

This report includes comprehensive details of Atlas Honda Pvt Ltd and the internship experience which one got during the period. It includes the historical perspective of the company which indicates the major achievement of the organization such as the collaboration of Atlas group with Honda Motors Japan. It includes all the major events and achievements Atlas Honda have achieved through the years from 1962 to 2023. This report has the micro details about the organization which includes Vision, Mission, Statements, Board of directors and other information. It has the complete details of the organization along with the departmental hierarchy structure. It includes the complete SWOT analysis of the organization and the department which one enroll during the internship period. It specifically has strength of the organization such as the advance technology and joint cooperation of Honda Motor Japan furthermore department strength is to offer corporate clients credit facility with easy installment plans. It includes the marketing strategies of the organization’s 4p’s which includes the details of the distribution channel stretch which have 1000+ dealership and online presence as well furthermore promotional activity 2023 in which they give free checkup facility’s to the end consumers during the month of august.it has the complete details of the porter five force model overview of the industry moreover it has the complete business process analysis of the organization as well as the department. The business process of the department included day to day operation such as applications receiving and dealing with the excise department on the daily basses. Lastly it has the complete details of the learning as an intern one has experience. Which includes the duties and accomplishment one did during the internship journey furthermore specifically report includes the complete details of the internship project. Internship project includes the compete study of credit market in which one did market research and data extraction from the major stakeholders furthermore give the organization suggestion to increase their profits by 100% which is the main highlight of the report