MCB Pattoki
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Date
2023-11-20
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Publisher
Library Information Services, COMSATS University Islamabad, Lahore Campus.
Abstract
MCB bank as the leading bank in Pakistan pursue different strategies to satisfy their customers,
to build sustainable growth and resource mobilization. The strategies that MCB follows are
market penetration, development, international diversification, and digital transformation.
Proactively addressing challenges, MCB has come up with new products while exploiting
opportunities by intensifying awareness and by focusing on products offering such as insurance
products. To sustain competitiveness MCB handling weaknesses such an overstaffing loses
foreign customers by applying expanding strategies MCB would be able to attract a large
customer base in the foreign market.
As internee at MCB bank, at Allama Iqbal Road, Pattoki, district Kasur. During my forty-two
days internship at MCB bank I learned a lot. As MCB is one of the huge commercial banks it
offers its customers diversified products from personal to corporate level. In this report I have
discussed all the background, objectives, mission, vision of the MCB and glorified history of
MCB as it has an imperative significance in the history of the banking sector. As well as
background analysis is also mentioned. I have also shed light on the organizational structures
of the MCB. Have performed its SWOT analysis so you can access where MCB is lagging and
where it is leading.
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Keywords
MCB staff of Pattoki, Management Sciences, SP20