Department of Management Science
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Item CHALLENGE OF MANAGING A DECLINE IN MANUFACTURING AT US APPAREL(Library Information Services COMSATS Unoiversity Islamabad Lahore Campus, 2021-11-25) Aneela Ashraf; SP17-BBA-036; Kashif Luqman; LHR TP 6699US DENIM MILLS (PVT.) LIMITED is possess by the US Groups which was established in 1990. US Denim is a denim manufacturing company located in Lahore, Pakistan that provide denim to clothing industries globally. It was located in 2005. US Denim attempts to remain advanced in all its operations and as a product innovator so that consumers or customers can trust them. US Denim has produce both a mill and philosophy to set out the world's leading denim designers. The US apparel and textile dominate one of the world’s largest and most profitable market for textile and apparel products. The us apparel textile market has been very attractive for manufacturer is not only evolving countries trying to form an initial presence within the textile and apparel industries, but also evolved countries trying to keep production within grown industries. US apparel is involved in textile manufacturing which require spinning, weaving, bleaching, dyeing, and printing, stitching, buying, and selling. They deal with yarn, linen, cloth and other goods as well as fabrics made from raw cotton, synthetic fiber and cloth. The Company is involved in the business of textile manufacturing and of spinning, weaving, bleaching, dyeing printing, stitching, buying, selling and otherwise dealing in yarn, linen, cloth and other goods and fabrics made from raw cotton, synthetic fiber and cloth, and to produce, gather or distribute. Company is providing quality outcomes to its customers or now company is exporting its all types of apparel products. Or US textile and apparel industries have encounter what has been the most explosive in their collective report. As an outcome of unfavorable economic conditions, moving patterns of demand, structural alternating in distribution, growth in new technology, the two manufacturing have been imposed to manage huge strategic changes. In this activity, there have been many plant shutdown and insolvency, as firms diminish and forcefully changed their output market positions. The possession of many of the leading firms has interchange, new marketing strategies have been integrated, new production technologies and management systems have been placed, and new relationships have been found with distributor and consumers. The aim of this is to interpret the procedures, patterns and drivers of change in these two close industries over the last quarter century in a way that allow comparison of their experiences and Reactions. In encompassing both the textile and apparel industries, the study takes a macro point of view to allow an understanding of the forces handle the industry level and to give a outlook on the wide thrust of strategic substitution vast over both industries.Item IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVUOUR (UFONE)(Library Information Services COMSATS Unoiversity Islamabad Lahore Campus, 2021-11-25) MUHAMMAD AWAIS; CIIT/FA17-BBA-150/LHR; Sadia Umar; LHR TP 6663The research explores and analyzes the role of advertising comics and sense of humor in advertising messages. Maintaining value creation and promoting the concept of marketing performance by any company. As a result, Companies and promoters use different and unique strategies to promote them. A product that focuses on the interests of the customer. In Pakistan advertisers and promoters use humor as an important feature excellent level of advertising fun. Organizers promote texts and conversations as well as entertainment Humor that influences the consumer s decision-making process. But advertiser mostly use comedy that neutralizes cultural assets. The research shows which humor is used in an intelligent and sensitive way Companies can be successful if they are more consistent with the nature and function of the product. One Multi-model approach using the FairClough’s (1989) 3D model in collaboration with kress and Van Leeuwen’s (1996) Visual design is used for qualitative analysis. The result of the study is humorous Used properly, it can be a great way to attract customers when they receive a product. Take away the stress of life and make the product more attractive. It also violates delicacy. It develops the campaign mostly efficient and originally contributes to the advertisement of things.Item Effect of Recruitment and Selection on Organization Performance, Organization environment and Employee retention(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Aiman Rizwan; FA17-BBA-099; LHR TP 6752This paper analyzes and finds the different determinants that contribute to the effect of recruitment on organization performance, organization environment and employee retention. Human Resource Management deals with the employees and the human capital of a firm. An Organization consists of people first and foremost, a department to handle its dealing is very necessary. The HR department does many different tasks like recruitment, safety, employee relations, compensation and benefits, compliance and training and development. Hiring the right man for the right job is one of the toughest tasks the department has. Our project will focus on the effect of recruitment and selection on the organization performance, organization environment and employee retention of Mari Petroleum. So, the Mari petroleum focuses on the organization performance, environment and employee retention while recruiting and selecting the employees.Item Consumer Buying Decision-making Process and Its Influencing Factors while Purchasing Xiaomi (Redmi) Smartphone(Library Information Services COMSATS University Islamabad Lahore Campus, 2020-02-04) Muhammad Hassaan; FA17-BBA-022; Prof./Dr.Shakeel Aslam; LHR TP 6789The aim of this study is to know about Consumer Buying Decision-making Process and Its Influencing Factors while Purchasing Xiaomi (Redmi) Smartphones. In this study the main focus is to identify the factors which consumers consider while making purchase decision of smartphone. The theoretical data is collected from books, articles, and journals where the empirical data is collected by conducting one-on-one individual interviews in which individuals coming at Xiaomi stores who were Xiaomi Smartphone users and new customers at Xiaomi store were includes. Under the age group of 20-28 there were 22 persons who gave their interviews. As research is done by focusing on Xiaomi user and new customers which may not valid to other smartphone brandsItem Effectiveness (Ineffectiveness) of Supply Chain Management: Evidence from Manufacturing Industry in Pakistan(Library Information Services COMSATS University Islamabad Lahore Campus, 2020-02-03) Muhammad Rizwan Sultan; FA17-RBA-005; Dr. Aqsa Akbar; LHR TP 6377The current study investigates the impact of lean supply chain management system (LSCM) on supply chain performance (SCP) and market performance (MP) in the manufacturing companies of Pakistan. Moreover, the indirect effect of whole lean supply chain management system (LSCM) on market performance (MP) via supply chain performance (SCP) as mediating variable has also been examined. Five practices are used together to form lean supply chain management system (LSCM) including flow of information, just in time, supplier relationship, customer relationship, waste reduction. Similarly, two practices for supply chain performance (SCP) are used in this study; flexibility and efficiency. For market performance (MP) five parameters are used: customer satisfaction, sales, market share, overall competitive position and profitability. This study is quantitative in nature and based on regression analysis technique. The study collected the data from 100 private and public limited manufacturing companies of Pakistan. The findings revealed that lean supply chain management (LSCM) has a positive significant impact on supply chain performance (SCP) and market performance (MP). In addition, there is significant mediation impact of supply chain performance (SCP) on the relationship between lean supply chain management system (LSCM) and market performance (MP). In the end, findings are discussed in light of existing literature which offers some valuable insights for both academic researchers as well as practitioners.Item Effects of Project Related Factors and Project Innovation on Project Financial and Environmental Performance: A study across the Construction Sector in Pakistan(Library Information Services COMSATS University Islamabad Lahore Campus, 2020-01-30) Hafiz Muhammad Bilal; FA17-RPM-002; Dr. Ammar Abid; LHR TP 6059Construction projects are escalating rapidly day by day. Therefore, evry organization need a successful completion of the project with the growth of financial performance. The success is the most important part of the project for the existence of the organization as well as the other stakeholders and the employees of the firm. Once in a while, the project implementation do not come up the success. There are plenty of grounds behind the cost overrun or delays. It consists of the factors like managetial discretion, project innovation, institutional pressure or lack of environmental awareness. Present day researchers are designating the significance of the project innovation towards performance growth. The study used a quantitative method for making the scence of the relation among the PRF and PI, plays a significant role. A research model was equating the project innovatoion on the project financial and environmental performance respectively, with the moderating effect of institutional pressure and environmental awareness was examining the association. The association was examined by 208 respondents of the construction firms of Lahore, Pakistan. Statistical inference showed that project related factors (PRF) had signicant association with project innovation (PI), project innovation had the effect on project financial and environmental performance respectively. The reseach will lead the organizations and other stakeholders of the construction projects towards high gain in the financial and environmental performance by adopting the latest technologies to avoid the pollution, and project innovative behavior.Item IMPACT OF CUSTOMER SERVICE RELATIONSHIP ON BUSINESS SUCCESS(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) WAQAR HAMEED; FA17-BBA-198; KANWAL BILAL; LHR TP 6729Largely talking wholly the industries furthermore now above all the financial associations ensure remained exaggerated toward specific extent because of anything stays trendy now the worldwide marketplace. But right now in this dynamic era not just administrations try to convince their clients perhaps all the businesses and financial institutes also aim to satisfy their customers more effectively and efficiently as compared to the competitors who are giving the same services to your customers just to gain competitive edge. The greatest significant area of a business remains toward the purchaser approval then focus scheduled the consumer centric methodology now in business plus marketplace policies. The significance of a consumer fulfillment should not be denied because a contented customer is similar a permitted publicizing aimed at a whole business. The situation is important that placing the consumer in center of the commercial permitting toward its event, plans then procedures because its more easy then cost-effective for the business to wholesale the new product for the existing customer as compare to search for the original one. By putting the customer at the center of the business the businesses shows their loyalty with their customers. Buyer agreement basically is a commercial viewpoint which creates value for the consumer expecting and handling their prospects from the business and accountability to please their needs. The excellence of the facility and the consumer willingness are the key features for the achievement of any corporate because the customers are the most valuable asset for a business and to satisfy them is the main goal of the business. Businesses are facing their hardest competition ever to win the customer in every aspect from their rivals that are present in the market an encourage them to stay with their business and to repurchase their services and products. All the businesses tries to meet and to satisfy the customer need not only by reactive approaches but also with proactive approaches just to build a profitable and long term relationship with their customer and this thing will lead them to success. All the businesses continuously tries to find the other customs and plans to please their purchaser maximum businesses are trying to build a good customer service relationship which means a improved quality facility to the consumer. Many businesses are not just charming the customer nevertheless they are also functioning on constructing a loyal relationship with consumers both (resident and distant purchaser) and also with their contractors, workforces, providers, and with the over-all community. For building a long term and profit able relationship with the customers it contains intended conversation association where together edges essential be the ready gatherings and these edges are always ready to communicate with each other that could be through any diverse tool. There for in today’s dynamic atmosphere companies necessity is to better understand of their customers. These understandings meet diverse networks which one of it is customer relationship management. CRM (customer relationship management) benefits the businesses to better understand the customer needs and expectations from the business and accomplish these associations further logically and to forecast the yet to come.Item INVESTIGATING THE RELATIONSHIP AMONGST WORK & FAMILY CONFLICT, FAMILY& WORK CONFLICT AND WORK SATISFACTION OF EMPLOYEES.(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Ali Shahbaz; FA17-BBA-192; Kanwal Bilal; LHR TP 6707This survey study scrutinized the co-relation among employee’s work-family struggle, family-work struggle and employment satisfaction at corporate structure. Sample was selected through multi stage sampling technique. 1 questionnaire with 3sections was adapted to measure the link between family and work struggle, work and family struggle and satisfaction in job used by employees at originations. The answers were collected on a scale of 5 point starting from Agree Strongly (5) to Disagree Strongly (1). Questionnaire was pilot tested from several respondents to check the instrument’s reliability. The Cronbach's Alpha (α)- reliability was 0 .777. SPSS version 20 was castoff to inquire the data. The inclusive levels of employees WFC, FWC and job satisfaction were evaluated via descriptive statistics for instance mean, frequency, standard deviations. To evaluate the co-relation between employees WFC, FWC and job satisfaction Correlation analysis (Pearson Correlation Coefficient) was utilized. T-test was employed to find out differences. Significant positive moderate co-relation found amongst family and work conflict, work and family conflict scale (r = .598, p=.000). Significant negative low co-relation found among satisfaction in job and work & family conflict scale (r = -.266, p=.000). There was not at all significant co-relation found among work satisfaction and work & family conflict (r = -.061, p=.387). Results showed both single and married respondents had same attitude towards Family & Work Conflict, Job satisfaction and Work& Family Conflict,. Private and public sector employees had same attitude towards work & Family Conflict, work satisfaction and work & Family Conflict.Item COVID-19 AND THE WORLD OF DIGITAL MARKETING(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Ahmad Tahir; FA17-BBA-025; Sadaf Ehsan; LHR TP 6682This paper aims to investigate that how covid-19 impacted the business firms and how the firms responded to it. COVID-19 disturbed every single individual and every single operation happening in this world. It happened for the very first time in a history when more than half of the countries including developed and underdeveloped countries are wrapped with lock down. It also affected the business firms, changed their marketing strategies and at this point the digital marketing got a huge respect. Consumers stayed at home to prevent from disease and shifted towards online shopping which they use to do in a traditional way. Dozens of the firm are bankrupted and lost their worth because they didn’t adopt the digital marketing and on other hand, the firms who timely adopted digital marketing are in a leading position now. Now, most of the firms are struggling just for the sake of survival in a market.Item How Social Media Marketing Is Impacting On E-Commerce In Pakistan?(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Muhammad Hamza; CIIT/SP17-BBA-104/LHR; Tahir Aziz Khan; LHR TP 6703The name of e-commerce or e-commerce means that it is the process of buying and selling and providing services through the Internet. We are from different services through e-commerce such that paying the bill; book online tickets as well as buying any type of goods, books, cables, computers, modems, etc. It is an online shopping activates.