Department of Management Science

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220-S Quaid-e-Azam Industrial Estate, Lahore
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) Syed shehroz shabbir gilani; SP20-BBA-012; Sadia Umar
4th Industrial Revolution and Sustainability Policy Reforms for Pakistan
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Umar Tariq; FA17-BBA-112; LHR TP 6693
In previous centuries, technical advancements have been extraordinary. The rapid and significant advances in technology provide the potential to enhance human living, but there are also questions about the future. One of the big worries about new technology is that robots and artificial intelligence will replace the human element in the work that leads to "technological unemployment." it's not the first time that people are facing a threat to their jobs from technological innovation. Similar fears had arisen in the nineteenth and twentieth century’s, when another significant wave of technological transition occurred, but they were not proven correct; technological developments of these centuries eventually led to the creation of new employment that had fully compensated for the consequences of the implementation of new job-saving technologies. In the 4th industrial revolution which began in Europe and the United States, the fear that automation and digitalization will lead to "Ending of Jobs" is reawakening. The feasibility of human element substituting "creative accident." computers and robots has been the topic of a number of reports with considerable debate.
A Comparative Study of Tenure Track System and a Basic Pay Scale System of Academic Professional Working in Public Universities of Pakistan Challenges and a Way Forward
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2022) Wajeeha Muzaffar Hashmi; FA20-RMS-005; LHR TP 8130; Dr. Rana Nadir Idrees
The Higher Education Commission (HEC) of Pakistan has introduced many productive schemes to ensure that higher education maintains its high standards of quality and excellence (Khan & Jabeen, 2011). The Tenure-Track System (TTS) was introduced in Pakistan in 2002 to improve the quality of education by hiring the highly qualified faculty in higher education institutes, especially public universities. Another system is the Basic Pay Scale System (BPS). It governs how much an employee get an amount as salary or wages depending on their grade, experience, position, or tenure within an organization and the effort expended to accomplish a particular work. The aim of the study is to know the comparison between these two compensation systems and to know the challenges faced by the faculty members working on both systems in order to know a way forward to improve the systems for faculty members. The nature of the study is qualitative. The researcher has contact twenty faculty members (ten faculty members working on BPS and ten working on TTS) to do in depth face-to-face interviews in four public sector universities with the academic professionals working on BPS and TTS. Participants in the survey will comprehend that their names will kept private by receiving a clear explanation. The results shows that mostly faculty members are familiar with the difference between two systems. The findings also suggests that one both system have their own pros and cons. This Study is contributing towards the enhancement of understanding of TTS and BPS, major
A Literature Driven Analysis of Barriers and Enablers of Digital Adoption in Pakistani SMEs
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Adeela Riaz; SP24-RBA-019; Dr. Syed Nauman Ahmad; LHR TP 10096
Since this is a literature-based qualitative study, this paper examines the drivers of digital adoption among Pakistani SMEs. The research creates gaps because the Technology Acceptance Model (TAM), Technology Organization Environment (TOE), and Resource Dependency Theory (RDT) have been incorporated into the study. It provides a holistic explanation of the issues of digital adoption. The published literature on the topic (2021-2025) has been reviewed thematically to disclose that there are three groups of major determinants: • Behavioral factors (TAM): The ones that have a significant impact on the intentions to adopt are the perceived ease of use, perceived usefulness, and perceived managerial awareness. • Organizational/technological preparedness (TOE): low digital skills, inadequate infrastructure, and finances are barriers to the adoption. • Environmental/resource/pressures (RDT): environmental pressures on the competitor, customer expectations, government support, and dependence on external vendors are factors that impact the adoption decision. • This has been mentioned as one of the significant gaps where there are no Pakistani studies that incorporate TAM, TOE, and RDT, and thus, a requirement to incorporate the structures of these in the forthcoming research. The project suggests capacity-building initiatives, improved organizational planning, and policy support to enhance SME digital preparedness. Overall, the study provides a systematic context for research on SME transformation in the digital age and paves the way for future phases of empirical research.
A project report on the Development of an online shopping store
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Abdul jabbar; Fa17-BBA-107; Naila Adil; LHR TP 6647
E-commerce is fast gaining a prominent position as a suitable and useful model for business enterprise. Organizations are frequently using websites that offer web advertising functionality. It makes sense that online shopping will be a daily occurrence. The main focus of the company is to increase e-commerce in which any items (including books, CDs, computer systems, cell phones, electronics and home appliances) can be purchased only from home. online. However, for implementation purposes, this article will target a web library. An web library is an online store where consumers can search the brochure and select the items of their choice. Selected gadgets can be gathered in the shopping cart. When making a payment, the items in the shopping cart can be provided as an order. At this time, additional information may be required to finalize the procedure. Typically, the user has to fill out or select a credit card number, along with information about pricing address, shipping address, shipping options and pricing. Users receive an email just as they place an order. Common Network software includes a presentation idea that presents the same old content that is primarily used for web page format design based on web page format. The business idea or effective content is to use for business assessment that based primarily on financial and business statistics. As network applications grow, time is regularly wasted in situations where the contributor has to encrypt passive content. Online shopping is a digital buying and selling approach that allows customers to buy items or offers from the Internet store without delay from an Internet browser or mobile application. Customers discover a fascinating items by coming up on the store's website or searching between different stores using the search browse, which shows the supply and charge of similar products in online stores. By 2020, consumers will be able to stay online using a variety of computer systems and devices, as well as computers, laptops and mobile phones. An online store offers a comparison of shopping services or items with a typical store or shopping center. The technique is known as business enterprise so that consumers can buy online. When a website is used by companies to buy from different companies. Running online booking allows the user to browse the list of products and business offers, view snapshots or product photos, as well as detail about products, quality and pricing. Online stores often offer users the option to utilize the "search" function to find specific fads, fads or gadgets. Online users must have approach to the Internet and review legitimate prices in order to complete the transaction, as well as an operator such as a credit card, an integral financial institution card, or an operator such as PayPal. With merchandise (e.g., paper or clothing), the electronics retailer sends the goods to the consumer. Along with virtual merchandise as well as virtual audio documents of songs or software, the online retailer usually sends the document to the user on the Internet. The largest online retailers are Alibaba, Amazon.com, and DARAZ
A Study of the Leadership Styles of Project Managers and its Impact on Project Performance in Software Industry of Pakistan
(Library Information Services COMSATS University Islamabad Lahore Campus, 2014-02-04) Rabiya Jamil Ahmmed; FA12-MSPM-012; Dr. Yahya Rashid; LHR TP 4458
This study evaluates the effect of leadership styles of project managers in project performance in software Industry of Punjab Pakistan. Full leadership model was selected to make comparison of the effects of three leadership styles (Transformational, Transactional, Laissez-fair) of project managers in project performance. So software industry was focused in this research. After comprehensive literature review on the related topic in the hypothesized model a questionnaire was developed and its validity was checked by the pilot survey first. A sample of two hundred and fifteen first level managers, directly working under project managers like software Architects, Principal software Engineers, Developers, programmers, Quality Assurance personals in software industry was selected by using simple random sampling and the response rate was seventy two percent. The analysis was completed by using descriptive analysis, correlation analysis and multiple regression analysis by SPSS- 16. Finally conclusion and recommendations are suggested. The study concludes that Transformational leadership of project manager has significant effect in project performance and its two construct charisma (CHM) and inspiration (INS) are proved significant and this study also provides significant practical implications of the results for the project managers working in software houses of Pakistan that they can enhance the performance of their projects by learning and exhibiting transformational leadership style as according to Pakistani working environment of software houses this leadership style is proved effective. Further areas for future research and implications are also highlighted in this thesis.
Adaptive Digital Engagement: Balancing Localized and Global Approaches
(Library Information Services COMSATS University Islamabad Lahore Campus, 2023-02-09) Maryam Ihtesham; SP22-RBA-005; Mr. Shahzad Ghafoor; LHR TP 8745
The purpose of this study is to undergo a thorough understanding of the complex yet interdependent interactions among digital engagement and the cultural factors that impact it, by viewing it with the lens of Integrated Marketing Communication (IMC) Model and Hofstede's Cultural Dimensions Model. This project report attempts to perform a careful analysis of how the cultural nuances and dimensions can affect the way modern consumers are interacting and behaving in the digital atmosphere, and how it can relate to their buying choices and preferences. The in-depth study of these factors enables us to comprehend how these cultural factors influence consumer behaviors and digital decision-making. It also sheds light on the pivotal role that effective Integrated Marketing Communication can play and the way it seamlessly integrates with the Hofstede’s Cultural Dimensions providing the businesses a comprehensive strategy for adaptable digital engagement. Towards the end of the project report, we present viable recommendations emphasizing the importance of cultural nuances and quirks when targeting localization and how it can help reach their target audience more effectively and to establish genuine connections with them that are long-lasting and profitable.
ADOPTING HYBRID WORK MODEL: A CASE OF J&P COATS PAKISTAN
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) MAHAM SHAHID; CIIT/SP23-RBA-009/LHR; Haroon Rashid; LHR TP 9602
This study examined the adoption of hybrid work model in J&P Coats Pakistan. The aim of the study was to suggest a sustainable work model against the increasing cost challenges, difficulty to main profits and work-life balance issues of employees. For this purpose, relevant global and indigenous literature was reviewed and data was collected from a sample of 32 employees. The data was analyzed using SPSS-23 software. The results depicted a strong willingness of employees to adopt hybrid work arrangement along with some concerns about new work model. The study provided a number of solutions to assist organization in effective implementation of hybrid work model. The solutions included; implementing the hybrid work model in gradual phases, accompanied by regular feedback from employees and carefully monitoring its impact on cost and expenditures, developing clear guidelines and policies about new work model, shifting the criteria of employees’ performance, developing a culture of inclusivity for all employees and updating the technological infrastructure with time. Limitations of the present study and related recommendations were also discussed.
Adoption Barriers and Growth Prospects for Digital Payment Systems in Pakistan: The Case of JazzCash
(2025) Najmul Hasnain CIIT/SP24-RBA-039/LHR; Dr. Samiya Tahir; LHR TP 9822
This is a study of the evolving digital payments landscape in Pakistan, focusing on a case study of JazzCash, one of the leading digital financial services providers operating across the country. The research provides insight into a) the barriers and hurdles JazzCash faces in expanding its services to customer, and b) Opportunities for Jazz Cash providers as Pakistan’s financial sector continues to evolve. Jazz Cash have transformed financial payments in Pakistan, particularly in locations deprived of easy access to a conventional bank. JazzCash, a venture from the country’s largest mobile operator Jazz, has been at the forefront of proliferating financial inclusion in the country with an offering of a mobile wallet, its swift usage to pay utility bills, transfer funds, purchase top-ups or pay for a variety of services via ecommerce. For all its market strength and extensive use, JazzCash is plagued by some key growth inhibitors. By analysing related literature questionnaire surveys, this paper summarises the main difficulties and obstacles that users face during utilization phase, including regulatory constraints, threats to cyber security, digital literacy and poor rural infrastructure. Remote users, for example, face unreliable internet connections, a lack of smartphones, and the fear of fraud, which makes it impossible to fully engage in the digital economy. In addition, the onboarding process is often slow and cumbersome due to strict regulatory procedures such as Know Your Customer (KYC) and transaction limits, particularly for new users. On the flip side, the research points out several growth opportunities. These are the Pakistan government's campaign of a "Digital Pakistan," the increasing penetration of mobile and internet connections and a growing trend of e-commerce. JazzCash can grow beyond financial services by offering micro-loans, digital insurance and investment services. It is considered here as part of quantitative that is based on correlation analysis and 52 respondents being used for the study to collect data in JazzCash users. Results from the analysis indicate that, Perceived Trust, Ease of Use, and Perceived Security significantly influence user adoption using statistical tools such as descriptive statistics, reliability analysis and regression analysis. Among these, Perceived Trust wasxi found to be the most significant in predicting the adoption and continued usage of JazzCash. Users clearly make decisions about not only technical functionality, but about transparency, reliability, and trust in the platform’s security mechanisms. The study recommends that JazzCash needs to concentrate of trust building, simplifying the functionalities and robustness of Cybersecurity to sustain its competitive edge and enhance market acceptability. Enhanced customer service, educational content on digital literacy, and app usability are key in attracting new users and retain current ones. Finally, partnerships with public sector programs and ecommerce portals could generate new revenue streams and drive higher adoption. This study is relevant to the academic literature and actions of managers. It sheds light on the issue for future researchers, policymakers, fintech startups, investors, and students who work at the junction of finance, technology and user behaviour. This research emphasizes the importance of platforms such as JazzCash in steering the future of digital finance in Pakistan by presenting the structural problems and strategic solutions.
Advertisement Strategies of Cola Next: How Traditional and Social Media Create Brand Awareness Among Consumers
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Amara Javed; FA22-RBA-001; Ms. Naseem Habib; LHR TP 9435
This study analyses the potency of Cola Next advertisement techniques in creating brand awareness and seek its potential to penetrate the local market of Pakistan. The qualitative approach was adopted, utilizing interviews to collect information about the perception of consumers and the impact of Cola Next marketing efforts. This study shows that Cola Next has efficiently used traditional media, using unique advertisement campaigns and celebrities’ endorsement to stand out in the competitive market. However, they have presence on social media, but are lacking in the aggressive marketing on it. They must work on enhancing social media campaigns, leveraging influencer endorsements, and innovating with unique marketing initiatives. By integrating these strategies, Cola Next can significantly enhance its market presence and brand awareness, positioning itself as a leading cola brand in Pakistan. This study contributes to understanding how targeted advertisement strategies can drive brand success in emerging markets.
Affects of branding on consumer purchase decisions
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Kamran Rasheed; FA17-BBA-053; SHUMAIL SARWAR; LHR TP 6650
Brand recognizes different products and made them valuable through creating a strong impact through planning, promotion, and media campaigns. A brand identity is linked with main item and its affiliation with several aspects of consumer expectations. Brand must incorporate with logo, marketing plans, photos, textual layout and visual effects which are the most direct way to speak to the user about certain qualities of the product. Brand creates value through defining thoughts, qualities, and specification of a specific cultural hierarchy. This research has a primary object to highlight the various integral parts of a brand while establishing a strong impact of consumer purchase decisions. Here we can`t eliminate the associated factors of age, geographical location, financial and social status of a person. The value of strong brand identity is recognizing through their tendency to win loyal customers in the long run. Here, this paper is about the detail discussion of various aspects of brand management and its correlation with consumer behavior. A secondary data analysis from local footwear brands is conducted to get valuable outcomes for research project. Throughout the paper the focus is about branding and its representation about FMCG and durable goods.
Affinity to Technology Interaction (ATI) of Employees and Effects on Innovative Work Behaviour (IWB)
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Tehreen Bint Ilyas; SP21-RMS-008; LHR TP 8133; Dr. Ahmad Qammar
This study will examine the relationship of Affinity to Technology Interaction (ATI) with Knowledge Sharing (KS) along with the direct constructive effect on Innovative Work Behaviour (IWB) of employees. Although there is much research on human-computer interaction and its relationship with cognition. This research will add significance that how the employee’s willingness towards technology helps the employees to achieve the knowledge sharing and innovative ideas of an organization and capabilities of employees using digital technologies. Meantime the innovative climate (IC) of an organization is effective for innovative or creative ideas toward decisions. To analyze the relationship between variables ATI, KS, IWB, and IC sample data of approximately 161 employees will be defined from IT companies in Lahore, Pakistan. The questionnaire is based on 38 items and each item would be measured by using a 5- Likert Scale ranging from “Strongly Agree to Strongly Disagree” Structured modeling questionnaire is adaptive, and a non-probability sampling technique is considered to be best to measure data and for the analysis of data the SPSS software would be considered effective
Agile Project Management and the Project Success: The Critical Roles of Facilitating and Inhibiting Factors
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Farzooq Malik; FA18-RPM-011; Dr, Tariq Hameed Alvi; LHR TP 8571
This research aims to explore the relationship between agile project management practices and project success, along with the influence of pivotal factors. Agile project management has undeniably established its efficacy and success within the software industry, as a result, recognizing the need to apply agile project management practices in various sectors beyond software industry can also be beneficial. This research seeks to bridge the gap between the software industry's success with agile project management and its applicability and effectiveness in other industries. The proposed model includes agile project management as an independent variable, project success as a dependent variable, and six factors acting as moderators - customer participation, technical capability of the team, relationship performance, project modularity, coordination cost and customer demand ambiguity. Using a data sample of 195 project management professionals and a questionnaire having 39 items, this study will significantly contribute to a profound comprehension of the pivotal role played by these key factors within the sphere of agile project management, thereby furnishing invaluable insights for practitioners and researchers alike.
AI-Enhanced Human Resources Management Practices in Pakistan
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) M. USMAN MAQSOOD; CIIT/FA23-RBA-018/LHR; Dr. Sidra Ramzan
As a consequence of technology breakthroughs, the world changes quickly. The goal of the twenty-first century is to establish a direct link between work effectiveness and completion time. For HRM operations to be successful, they must be both efficient and effective. Artificial intelligence (AI) has the potential to improve employee engagement, decrease repetitive tasks, and save time. Nevertheless, it interferes with HR functions like hiring and performance reviews. For example, In-person encounters could be emotionally draining. Training and education for HR managers is crucial, as is their ability to adapt to new situations. AI has the potential to greatly accelerate this development. The use ofAI might greatly enhance HRM practices on a global scale.
AIM’S EDUCATION
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) Adeel Javed; CIIT/FA20-BBA-217/LHR; Hafsa Shaukat
In order to finish my BBA student have created this internship report about Aim's Education. The paper outlines Aim's marketing strategy, consulting services, and consequences to establish Aim's as Pakistan's top consulting firm. Primary and secondary sources of information on Aim's have provided me with the data I need for my report. Aim's Education is a consultancy firm for education. It offers comprehensive advice and assistance to students looking for funding for post-secondary education abroad. Aims operates in Bangladesh, Bangladesh, Australia, and the UK. As the top-ranked schools and universities in various nations, Aims collaborates with seven different nations. Aims began operating on the Facebook platform in 2010. Due to the overwhelming number of reactions from its Facebook page. The goal of Aim is to empower students by offering high-quality, moral, and ethical services. Through the analysis of UNESCO data and other papers regarding Pakistani higher education, Aim's has planned its STP. Based on the needs of Australia, Canada, the UK, Germany, Sweden, and Malaysia, Aim's has divided its clientele into different segments. Targeted by AIM are prospective customers who have a need for Australia, the UK, and Canada. Aims began positioning itself through its first Facebook group, where the CEO helped Pakistani students with all aspects of studying abroad. Aim's holds career seminars at renowned colleges and universities in Multan as well as in other areas. Through these actions, the pupils are being exposed to the Aim's brand. Aim's is a long-standing company in the education consultancy sector. As a result, Aims constantly monitors the actions of rivals to adjust services and plans. Moreover, Aim’s has designed an ‘English Spoken ‘course to improve the speaking skill which is getting good response from clients and working as another competitive advantage. Aim’s helps to select institutions and subjects, assists in visa processing, credit transfer, in gaining foreign scholarships, and assist in PR processing. Aim’s conducts IELTS and PTE courses by the top skilled instructor of Multan. The services of Aim’s are free of any charges. The seven Facebook pages of Aim’s and other social sites such as Twitter, LinkedIn, YouTube channel are the main medium for promoting the goals and activities. Aim’s conducts career live sessions online, share informative news about foreign study and articles of top ranked universities in these sites.
AKHTER MAHMOOD MIAN CHARTERED ACCOUNTANTS
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2017-11-20) FARRUKH BIN SIDDIQUE; FA14-BSAF-029; SYED ATIF ALI; LHR TP 6892
My internship at Akhter Mahmood Mian Charted Accountants started at 04 July 2017. The partner of the firm in the wake of meeting me checked my internship letter issued by my University and acquainted me with the organization's staff. During my whole internship I have to answer to Mrs. MEHWISH MASOOD (Audit Manager) for my all day work. She was very supportive and helpful and I found no hesitation to approach her when I found any problem in my work.
AKHTER MAHMOOD MIAN CHARTERED ACCOUNTANTS
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2017-11-20) Mehwish Shakeel; FA14-BSAF-056; Haroon Rashid; LHR TP 6855
The internship required in the degree of bachelors of accounting and finance helped me experience an exciting and professional exposure to Sapphire Textile Mills (Head Office) as an intern. In this report I have mentioned the current information about the organization. Sapphire is the leading textile group of Pakistan. In my report I have clearly mentioned the history of Sapphire textile mills along with the complete information about the directors and their ownership in Sapphire group. I have briefly mentioned about the current operating units in the company.
Al Fadila Group of Companies Office#109, Al Barsha Business Center Al Barsha 1, Dubai- UAE
(Library Information Services, CUI Lahore, 2013) Hammad Suleman; FA20-BBA-104; Ms. Shumyla Anwar
Al Fadila Group of company was founded in 2010 as a service provider company which facilitates clients’ different services such as cleaning services, facility management services, a commercial broker services, security services, event staff services, man power supply and construction Labor services. Al Fadila has established itself as a dynamic and versatile service provider with a commitment to excellence across a wide range of services. The company’s extensive service portfolio reflects its dedication to meeting the diverse needs of customers across industries.
Al-khidmat Foundation Pakistan
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Zeghum Ishfaq; SDP/FA16-BSS-009; Shomail Sarwar; LHR TP 6887
This report is based on the six weeks internship program that I had successfully completed in Resource Mobilization Department of Al-Khidmat Foundation Pakistan head office from 014.07.2017 to 25.08.2017. Al-Khidmat gave me some amount of practical experience which will be useful for my career. My internship report contains all the information about my work experience which I had done in the organization. I learned that how to manage the company work, deal with donors and provide them the required information about Al-khidmat. I observed in Al-khidmat Foundation that everyone is satisfied to his work and work place. Because company simply tell them FAQ’S in hard form and they follow instructions from this.
AL-SHAYZA INTERNATIONAL TRADERS
(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2023-11-20) SHAYZA ASGHAR; FA20-BBA-031; IMRAN-UR-REHMAN
AL-SHAYZA INTERNATIONAL, a distinguished exporting firm with a legacy of over 2 decades, has been providing top-tier products to its clients and managed to gain a commendable reputation in the Pakistan meat industry. In this report, I have given a short introduction of the company. It also includes organizational structure, competitive strategy and a brief overview of the core business operations. I also included a short SWOT analysis of the firm. In the final section, I provided an in depth detail regarding all the duties I was required to perform, the knowledge I gained through this, and some problems I encountered in the firm. During my tenure in AL-SHAYZA INTERNATIONAL TRADERS, I gained valuable exposure to the exports accounting industry. The insights and expertise that I acquired throughout this internship have enriched my professional experience. I am now able to put to use all accounting knowledge I had acquired in my education so far.