Department of Management Science

Permanent URI for this communityhttps://repository.cuilahore.edu.pk/handle/123456789/20

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Author: search.filters.author.Qasim Raza KhanSubject: search.filters.subject.Management Sciences

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    The Opportunities and Challenges for Ecommerce in Pakistan
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Muhammad Qamar uz Zaman; FA17-BBA-157; Qasim Raza Khan; LHR TP 6748
    E-commerce market size is increasing in all counties across the world but not in Pakistan. Pakistan e-commerce market size remains small then other countries because of less facilities provided to them. In this project , I have lightened the challenges and opportunities faced during online business in Pakistan for this I have take a qualitative interview of five e-entrepreneurs and compare and analyze their result through which I am come to conclude that along with logistic and payment issue , there are also some other factors which create obstacles in the growth of e-commerce business which include less number of institutions and trade bodies. These challenges include cultural, legal, privacy ,social and lack of education. Through this project I have highlighted the obstacles and challenges faced during online marketing by overcoming these obstacle e-commerce business become successful in Pakistan
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    Customer Acceptance of Mobile Banking and its Impact on conventional Banking in Developing Countries
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Umar Daraz; FA17-BBA-156; Qasim Raza Khan; LHR TP 6736
    The main theme and part of the research is to identify the factors that affect the mobile banking and customer acceptance of mobile banking in developing countries and many other aspect of study in this research like from the other report in different countries like china, India, Malaysia and Bangladesh and sri landa are also a part of developing countries and they have a large number of people have a mobile banking user in the region and they have different variable to measure the dependent variable and the independent variable is knowledge, Accessibility and security of mobile application and how these term are affective on the conventional banking there are also many factors that are related to mobile banking like time saving and cost saving for the user and the time saving for the banking employees and they are less demotivate in front of others and the report data collection and the method for the data collection are used is secondary data method because of the covid situation in country the possibility of data is very difficult so that‟s why secondary data are used and the end result of the data are analysis according to the research of the previous research data and the methodology are used according to the end result of the other report that are posted in the other developed countries.
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    RAPID INCREASE IN DIGITAL MARKETING & ONLINE BUSNIESSES AND ITS HURDLES IN DEVELOPING COUNTRIES ESPECIALLY IN PAKISTAN
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Abdul Qadeer; FA17-BBA-151; Qasim Raza Khan; LHR TP 6715
    This topic refers to the knowledge of current affairs of digital marketing. As it clearly depicts the nature of report by statement “Rapid increase in digital marketing& online businesses and its hurdles in developing countries especially in Pakistan”. The main thing is first understand what is the exactly meaning of this statement and its worth. As we know the world is rapidly increasing its marketing from physical to digitalization. Digital transformation is contributing to make businesses powerful and efficient rapidly, merging all activities into digital system including operations, activities, structures and processes (Park & Mithas, 2020).These words “digital marketing”& “online businesses” have not only its mean of just marketing rather it covers all aspects of businesses exist online platform such as E-commerce, E-businesses, online selling promotions, knowledge hubs for consumers, online transactions, Online paying of bills, E-challan and many more these kinds of things. Basically digital marketing & online businesses refers to the all activities operating digitally or online either it is selling or operational purposes. So it should be clear in the start that it covers all aspects dealing online. Now this element is increasing and spreading across globe like fire in current circumstances in pursuing of facilitating people. While if we talk about the second part of the statement it is about the hurdles in developing countries especially Pakistan to acquire this digital marketing properly. This part definitely refers to the explanation about the barriers face by developing countries. Actually increasing rate is undoubtedly very high in all over the world but it is less successful yet in developing countries as compare to European countries. So we will absolutely discuss the main reasons behind this amenities why it is not working properly in developing countries, what factors influence their effectiveness, how it become problematic for sellers as well as buyers and why it happening in just developing countries with high ratio. Despite of these things, digital marketing expanding by leaps and bounds and it is facilitating both the sellers and consumers as well.