Department of Management Science
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Item ADOPTING HYBRID WORK MODEL: A CASE OF J&P COATS PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) MAHAM SHAHID; CIIT/SP23-RBA-009/LHR; Haroon Rashid; LHR TP 9602This study examined the adoption of hybrid work model in J&P Coats Pakistan. The aim of the study was to suggest a sustainable work model against the increasing cost challenges, difficulty to main profits and work-life balance issues of employees. For this purpose, relevant global and indigenous literature was reviewed and data was collected from a sample of 32 employees. The data was analyzed using SPSS-23 software. The results depicted a strong willingness of employees to adopt hybrid work arrangement along with some concerns about new work model. The study provided a number of solutions to assist organization in effective implementation of hybrid work model. The solutions included; implementing the hybrid work model in gradual phases, accompanied by regular feedback from employees and carefully monitoring its impact on cost and expenditures, developing clear guidelines and policies about new work model, shifting the criteria of employees’ performance, developing a culture of inclusivity for all employees and updating the technological infrastructure with time. Limitations of the present study and related recommendations were also discussed.Item Pakistan Housing Deficit Crisis(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2019) Masoom Ilyas; FA17-RBA-001; Haroon Rashid; LHR TP 5437This is an exploratory research project into housing deficit crisis in Pakistan which has impacted the real estate industry and the population at large. This project was designed to study the issues of information asymmetry and speculation that have inflated this crisis and made it difficult for the middle class of Pakistan to afford housing. The project examined the perceptions and preferences of university students at COMSATS Lahore who are going to be the future customers of the real estate market. The findings of this project indicate that there is indeed a housing deficit crisis in Pakistan and there is a lack of awareness about this crisis. The findings also suggest that majority of the students intend to purchase housing soon preferably in Lahore and Islamabad cities. The preference is leaning towards gated communities and housing society. This is consistent with the norms and observations about the Pakistan real estate market as most middle and upper middle-class people tend to gravitate towards such housing projects due to security and good standards of living.Item Factors Affecting The Employees Job Satisfaction(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Tauseef Raza; SP18-RBA-008; Haroon Rashid; LHR TP 5685Textile sector is one of the oldest and largest export industries in the world (Dhiman, 2016). Textile sector has been expanding speedily from the early 1970’s and providing millions of employment to the workers (Saheed, 2011).The top ten textile exporters of the world are China, India, Malaysia, Bangladesh, Pakistan, Serbia, Hong Kong, Sri Lanka, Vietnam and Taiwan (Patrick, 2006).Global Textile and Apparel Trade in 2017 was US$750 billion (Wazir, 2018). The global apparel market is expected to grow with amount of US$ 2.6 trillion in 2025 with the rate of growth 4% per annum (Kumar, 2018). The major driver of textile such as China and India will grow in that market with expected amount of US$ 378 billion and US$ 121 respectively in 2025, because top textile countries uses latest technology, understand the Stakeholder needs and produce efficiently with low production cost and enjoy economic of scale (Noor, 2017).Textile sector around the world has been facing a serious problem, that is employees jobs dissatisfaction and turnover rate (Nurul, 2018). According to the study of Global Workforce, the employee turnover rate has continuously increased, because majority of employees working in private sector always hope to switch their current job to another job within two year therefore turnover rate is recorded 36% in year 2015 as compared to 29% in year 2012 (Willis, 2015). The continuous high jobs dissatisfaction is not a good sign to the organization; it affects organization’s costs, employee morale that stays in the organization, increase turnover rate and weak performance.Item Impact of Social Media Marketing & Factors Influencing Passionate Desire to Purchase in The Automotive Industry(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Numan Tanveer; CIIT/SP23-RBA-022/LHR; Haroon Rashid; LHR TP 9444The objective of the current study was to determine the impact of social media marketing & factors brand’s perceived value, brand coolness, brand image and brand prestige influencing the passionate desire to purchase the brand particularly Honda vehicle selected for this study. Therefore, brand coolness helps the users to build their intentions to purchase a brand. Brand image and brand prestige further reinforce this passion. Increased sale of automobile luxury cars like Honda and Toyota reflects the perceived value of buyers. Moreover, this is indicative of a certain kind of passionate developed among buyers to buy the luxury car of their choice. This may be attributed to certain features whose effects develop cool brands characterized as extraordinary, artistically appealing, lively, high caliber, rebellious, iconic, popular and authentic which is the sole desire of marketing. This contextual progression takes the most brands to become cool at first stage to a minor niche; the point of gaining popularity and originality later to become iconic. The contribution made by the study was to comprehend the factors that influence the purchase of their desired brand.Item Training and Development for Enhanced Descon Technical Institute Employee Performance(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Maryam Tahir; FA22-RBA-032; Haroon Rashid; LHR TP 8761Human Resource management can be defined as the management of the human assets of any business. Human Resource Management covers multiple activities under its head initiating from strategic planning to proper team formation. It is a diverse field and includes multiple functions such as 1. Recruitment and Selection 2. Compensation and Benefits 3. Training and Development etc. Training and development are a significant Human Resource function that is crucial for the success of any organization. Training and Development aims at attaining organizational effectiveness by enhancing individual’s skills and knowledge that will further add value to their prospective careers. Different Techniques are integrated by organizations to equip their employees with these skills and knowledge. Training and Development is the upskilling of individuals that ultimately results in enhanced effectiveness of any business. Descon Technical Institute is a premier institute that aims at schooling individuals that otherwise cannot afford to get an education, with skills and knowledge that will add value to them. This will ultimately help them in attaining a better livelihood. Moreover, these individuals will add to the Pakistani industry and simultaneously improve the economy. The major problem at DTI is the lack of training for its staff and administration. DTI is the institute that provides skills to the future of Pakistan but the ones providing them still lack updated knowledge and skills. DTI is equipping individuals with new skills, but their techniques and methodologies are longstanding. This lack of new skills and techniques results in decreased productivity, performance, and organizational effectiveness. Several solutions are highlighted to fill in this gap. The best way to fill in this gap is to arrange proper training sessions with trainers that will introduce them to new ways of teaching and make them familiar with new technologies. Odoo is software that provides access to different tools like ERP and CRM. This will help the trainers understand these tools better and incorporate the utilization for the timely process of their information and claims. Arranging and providing the training to the DTI shall aid in mastering the updated skills in their prospective fields and facilitate in transferring the best knowledge, and skills to the students enhancing their capabilities. In this way, DTI would be able to achieve its vision to be the top-ranking institute for vocational education and enable the students to overcome the pathway of unemployment and education.Item Navigating Staff Motivation: External Hiring at Beaconhouse Johar Town Lower Primary(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Rabeea Salman; FA22-RBA-008; Haroon Rashid; LHR TP 8751This report aims to critically analyze the recruitment challenges faced by the Beaconhouse School System, Johar Town lower primary branch. It identifies the prevalent practice of constant external hiring as a substantial issue. This has resulted in a negative impact on the employee morale and motivation. The report utilizes Herzberg's Two-Factor Theory to explore the effects of external hiring on employee motivation levels. In response, it proposes effective solutions such as developing clear internal career pathways, succession planning, extending internal job postings, policy reviews, and conducting skill assessments. These solutions aim to enhance employee satisfaction and morale by addressing both motivational and hygiene factors. Out of the alternatives suggested, the report recommends setting clear internal career pathways to be the most impactful solution. It can be implemented by integrating it in performance management, tailoring training programs, communication, and ensuring regular updates. These implementation strategies would certify that the organizational and employee needs are adequately met. It also promises a more balanced, inclusive, and motivating work environment, significantly improving employee engagement and retention.Item Determinants of Employee Engagement: Case of Shahkam Industries(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Maria Yousaf; SP21-RBA-108; Haroon RashidThis study examined determinants of employee engagement in the textile sector of Pakistan – the case of Shahkam Industries. The aim was to identify factors that lead to lower levels of employee engagement at the company, selected one most important factor (turnover intentions), and identified a number of solutions to enhance overall employee engagement at the tactical level. Relevant literature was comprehensively analyzed and data were collected from a sample of 44 employees. The data was analyzed using SPSS. The results established a significantly strong negative relation between turnover intentions and employee engagement suggesting that higher turnover intentions are related to lower levels of employee engagement in the textile industry. A number of solutions are suggested to address high turnover intentions and enhance overall employee engagement including providing clear communication and job security, opportunities for career growth and development, recognizing and rewarding performance, involving employees in decision-making, improving work-life balance, and promoting a positive work environment in the company. Recommendations for future research have also been discussed in the end.Item Resonance in the Digital Realm: Transforming PopNosh's Market Visibility(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Noor Saeed; FA22-RBA-011; Haroon Rashid; LHR TP 8754I offer my utmost gratitude to the Almighty Allah for His continuous blessings and unwavering guidance at every juncture of this project. I wish to extend my sincerest appreciation to my supervisor, Haroon Rashid, whose invaluable guidance and steadfast support have been instrumental throughout the project's entirety. His profound insights and counsel have played a pivotal role in the success of this report, as his unwavering availability for assistance remained a cornerstone of our progress. I am profoundly thankful to the senior management and marketing teams of the brand, as well as esteemed industry experts, for graciously lending their expertise and participating in discussions. Their willingness to share experiences and perspectives has provided invaluable real-time insights, significantly enriching the depth and quality of my study. Furthermore, I wish to convey my gratitude to my university peers for their unceasing encouragement, unwavering support, and collaborative assistance. Their collective spirit of cooperation has been instrumental in achieving the successful completion of this projectItem The Relationship between Product Packaging and Consumer Buying Behavior CCL Pharmaceuticals (Pvt.) Ltd(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Rehman Shakir; SP22-RBA-010; Haroon RashidThe relationship between product packaging and consumer buying behavior has long been recognized as a key issue across multiple industries, including pharmaceuticals. This study explores the impact of product packaging on consumer purchasing behavior in the Pakistani pharmaceutical industry. The aim is to understand how packaging influences consumer perceptions, preferences and purchasing decisions, ultimately contributing to the success of pharmaceuticals in the Pakistani market. Research methods include a comprehensive literature search for relevant studies and reports. The results show that product packaging plays an important role in shaping consumer perceptions and driving purchasing behavior. Packaging design such as colors, images and labels can affect consumer confidence, perception of quality and brand awareness. Packaging is also an important means of communication that provides consumers with product information and gives them a sense of trust and security. However, the study also highlights the importance of tailoring packages to the specific cultural preferences and regulatory requirements of the Pakistani market. Recommendations for the Pakistani pharmaceutical industry includes improving communication on packaging, adapting packaging design to local preferences, prioritizing safety measures, adopting sustainable packaging practices and using emotional appeal. It is included. Taking into account these recommendations, Pakistani pharmaceutical companies will be able to influence consumer purchasing behavior and effectively use packaging as a strategic tool to achieve business success in a highly competitive market.Item AKHTER MAHMOOD MIAN CHARTERED ACCOUNTANTS(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2017-11-20) Mehwish Shakeel; FA14-BSAF-056; Haroon Rashid; LHR TP 6855The internship required in the degree of bachelors of accounting and finance helped me experience an exciting and professional exposure to Sapphire Textile Mills (Head Office) as an intern. In this report I have mentioned the current information about the organization. Sapphire is the leading textile group of Pakistan. In my report I have clearly mentioned the history of Sapphire textile mills along with the complete information about the directors and their ownership in Sapphire group. I have briefly mentioned about the current operating units in the company.