Department of Psychology

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    INTERNSHIP REPORT 2023 INTERLINK ADVERTISING PVT (LTD) 6 Weeks
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Sami Tariq Awan; FA20-BMC-042; Ma’am Ayesha Mirza; LHR TP 0000
    This report is a summary of the internship and the activities, tasks and projects that I completed during my 6 week internship time period. Interlink Advertising (Pvt.) Ltd is a full service advertising agency that deals with brand building through personalized 360 degree communication solutions. I have worked in Creative department, Media department and Production Department of the agency to gain experience of how they work and their importance and connection with other department. My specialization field is Social Media, so it was necessary for me to gain practical experience in agency work. I worked in the creative department to improve my writing skills and improve my critical thinking and enhanced my creative mind. I worked in Production department to understand social media production more clearly. I worked in Client Service department and Art and design department too. I also worked on various tasks such as creating a storyboard, taglines for campaigns, Scripts and captions, as mentioned in the report. I also worked on a large project where I made a whole script and storyboard for 14Th August Bank of Punjab Anniversary Celebration and SNGPL Awareness Campaign and many more . During this internship I was able to collect various skills and, above all, I learned how to pursue my passion professionally in the future.
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    Psychological Problems and Quality of Life in Primary Caregivers of Children with Autism Spectrum Disorder
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Zuha Iftikhar; SP20-BPY-008; Ms. Bareera Saeed; LHR TP 8856
    This study aims to assess how depression, stress, and anxiety levels of parents with Autistic children make an impact on their quality of life in Lahore. The research design for this study is correlational, and the sample consists of 120 parents (mothers and fathers). Participants were chosen using a purposive sampling technique. All parents were between the ages of 20 and 50 (Mean= 38.0, Standard Deviation=10.091). These parents were selected from four Autism centers in Lahore, Pakistan, respectively. In this study, various self-report measures were used to assess the study variables. These measures included a demographic questionnaire, the Depression Anxiety Stress-21 Scale (DASS-21), and the World Health Organization Quality of Life Questionnaire WHOQOL-BREF. A correlation study showed that caregivers with higher income levels had better Quality Of Life. In addition, there were significant correlations between DASS-21 and WHOQOL-BREF subscales. The correlation analysis suggested a significantly negative correlation between the Psychological Problems and Quality of Life variables. This means that when psychological issues worsen the Quality of Life of primary caregivers decreases. Dealing with the psychological challenges faced by caregivers of autistic kids, and how can their Quality of Life be preserved should be matters of concern. The results suggested that primary autistic caregivers need well-planned treatments and effective assistance.