Department of Psychology

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    INTERNSHIP REPORT 2023 INTERLINK ADVERTISING PVT (LTD) 6 Weeks
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Sami Tariq Awan; FA20-BMC-042; Ma’am Ayesha Mirza; LHR TP 0000
    This report is a summary of the internship and the activities, tasks and projects that I completed during my 6 week internship time period. Interlink Advertising (Pvt.) Ltd is a full service advertising agency that deals with brand building through personalized 360 degree communication solutions. I have worked in Creative department, Media department and Production Department of the agency to gain experience of how they work and their importance and connection with other department. My specialization field is Social Media, so it was necessary for me to gain practical experience in agency work. I worked in the creative department to improve my writing skills and improve my critical thinking and enhanced my creative mind. I worked in Production department to understand social media production more clearly. I worked in Client Service department and Art and design department too. I also worked on various tasks such as creating a storyboard, taglines for campaigns, Scripts and captions, as mentioned in the report. I also worked on a large project where I made a whole script and storyboard for 14Th August Bank of Punjab Anniversary Celebration and SNGPL Awareness Campaign and many more . During this internship I was able to collect various skills and, above all, I learned how to pursue my passion professionally in the future.
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    Objectified Body Consciousness, Self Esteem and Psychological Well Being in women
    (Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Rimsha Rehman; SP20-BPY-012; Ms. Bareera Saeed; LHR TP 0000
    The purpose of this quantitative study was to evaluate the relationship objectified body consciousness, self-esteem and psychological well-being in women. A convenient sampling methods used to collect data for this quantitative study from 400 participants age ranging between 18 to 30 years (M=20.02, SD= 1.79). Demographic Questionnaire, objectified body consciousness, Revised Attitudes towards self-esteem was used. The correlation analysis demonstrated that objectified body consciousness and self-esteem positively and significantly correlated with psychological well-being. It was hypothesized that objectified body consciousness initiative is likely to correlation self-esteem and psychological well-being in women. The results did not prove an association between objectified body consciousness, self- esteem, and psychological well-being. The finding of the study revealed that there is a significant positive relationship between objectified body consciousness (OBC), self-esteem, and psychological well-being in women. All paths are showed to be significant. These findings have important implications for clinical practice, education, research, policy-making and public health policy. This study will contribute on prevention measures as emerging adults have to go later in their marital, social, and professional life.