M.Phil / MS
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/48
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item A Literature Driven Analysis of Barriers and Enablers of Digital Adoption in Pakistani SMEs(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Adeela Riaz; SP24-RBA-019; Dr. Syed Nauman Ahmad; LHR TP 10096Since this is a literature-based qualitative study, this paper examines the drivers of digital adoption among Pakistani SMEs. The research creates gaps because the Technology Acceptance Model (TAM), Technology Organization Environment (TOE), and Resource Dependency Theory (RDT) have been incorporated into the study. It provides a holistic explanation of the issues of digital adoption. The published literature on the topic (2021-2025) has been reviewed thematically to disclose that there are three groups of major determinants: • Behavioral factors (TAM): The ones that have a significant impact on the intentions to adopt are the perceived ease of use, perceived usefulness, and perceived managerial awareness. • Organizational/technological preparedness (TOE): low digital skills, inadequate infrastructure, and finances are barriers to the adoption. • Environmental/resource/pressures (RDT): environmental pressures on the competitor, customer expectations, government support, and dependence on external vendors are factors that impact the adoption decision. • This has been mentioned as one of the significant gaps where there are no Pakistani studies that incorporate TAM, TOE, and RDT, and thus, a requirement to incorporate the structures of these in the forthcoming research. The project suggests capacity-building initiatives, improved organizational planning, and policy support to enhance SME digital preparedness. Overall, the study provides a systematic context for research on SME transformation in the digital age and paves the way for future phases of empirical research.Item Enhancing Retail Efficiency in Pakistan (Strategies for Merchandise Planning & Loss prevention at Metro Cash and carry).(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) MUHAMMAD HAMZA KHAN; CIIT/FA24-RBA-040/LHR; Dr. Syed Nauman Ahmad Assistant Professor; LHR TP 10109The retail store market in Pakistan is a dynamic and rapidly evolving sector, playing a crucial role in the country's economic landscape. Over the past few years, there has been a noticeable shift in consumer behaviour, driven by factors such as urbanization, increasing disposable income, and changing lifestyles. As a result, the retail sector has witnessed significant growth and transformation. One of the notable trends in the Pakistani retail market is the increasing prominence of modern retail formats. Traditional markets and small, independent stores still hold their ground, but the rise of supermarkets, hypermarkets, and shopping malls is reshaping the way people shop. These modern formats provide consumers with a one-stop shopping experience, offering a wide range of products under a single roof. This trend is particularly evident in urban centres, where consumers appreciate the convenience and variety offered by these larger establishments. E-commerce has also emerged as a powerful force in the Pakistani retail landscape. With the increasing penetration of the internet and growing digital literacy, consumers are turning to online platforms for their shopping needs. This shift in consumer behaviour has prompted traditional retailers to adopt Omni channel strategies, integrating both physical stores and online platforms to enhance the overall shopping experience. The government's efforts to promote digitalization and financial inclusion have further fuelled the growth of e-commerce in the country.