M.Phil / MS
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/48
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item Artificial Intelligence and Technology Importance in Revolutionizing Parcel and Courier Delivery Services in Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Murtaza; FA22-RBA-028; Dr. Sidra Ramzan; LHR TP 9436In the era of 4th the fourth industrial revolution, which includes the technology and innovation systems and the Internet of Things (IoT) and other technologies, with the focus on automation and data sharing in production. Modern innovations in high-capacity connectivity, new ways for humans to interact with machines (like VR and touch interfaces), and methods for physically bringing digital instructions to life (like 3D printing and robotics) have all been characterised as the fourth industrial age (additive manufacturing) (Bundy, 2017). The delivery parcel services industry in Pakistan has experienced significant transformation driven by technological advancements and the exponential growth of e-commerce. As the technology is growing with the passage of time customer expectations also getting rise. Companies are increasingly looking forward for Artificial Intelligence (AI) and other technologies to optimize their logistics and delivery operations for their smooth working. AI technologies offer new opportunities that enhance efficiency that improve customer satisfaction, and reduce operational costs. The rise of e- commerce and the business sector of Parcel and courier delivery services in Pakistan has required fundamental changed the landscape of services. Customer now expect rapid reliable and transparent delivery services that can increase customer satisfaction. This demand puts significant pressure and need on logistics companies to innovate and improve their operations (Benton, DEC 2020). Artificial Intelligence and other latest technologies that can analyze significant amount of data and learn from it presents powerful tool to address such facing challenges in market.Item Advertisement Strategies of Cola Next: How Traditional and Social Media Create Brand Awareness Among Consumers(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Amara Javed; FA22-RBA-001; Ms. Naseem Habib; LHR TP 9435This study analyses the potency of Cola Next advertisement techniques in creating brand awareness and seek its potential to penetrate the local market of Pakistan. The qualitative approach was adopted, utilizing interviews to collect information about the perception of consumers and the impact of Cola Next marketing efforts. This study shows that Cola Next has efficiently used traditional media, using unique advertisement campaigns and celebrities’ endorsement to stand out in the competitive market. However, they have presence on social media, but are lacking in the aggressive marketing on it. They must work on enhancing social media campaigns, leveraging influencer endorsements, and innovating with unique marketing initiatives. By integrating these strategies, Cola Next can significantly enhance its market presence and brand awareness, positioning itself as a leading cola brand in Pakistan. This study contributes to understanding how targeted advertisement strategies can drive brand success in emerging markets.Item Optimizing Project Outcomes: Exploring the Impacts of Subcontracting on Quality, Timeline, and Cost Effectiveness in Manufacturing(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Faizan Saqib; FA22-RBA-017; Dr. Jawaria Fatima; LHR TP 9437IZHAR Engineering (Pvt.) Limited is the part of IZHAR Groups of Companies (established in 1959 by Mr. Izhar Ahmad Qureshi), which established in 2005. IZHAR Engineering has about 1009 employees with 598 labor and 411 staff members and it is operating in whole country. Company offered solution to steel structure buildings and Oil & gas equipment’s. IZHAR Engineering (Pvt.) Limited established the biggest production solution in the city of Lahore. IZHAR Engineering (Pvt.) Limited have most technical and well-equipped machinery and up to date software that meet the international standard. Company aims to achieve the trust of their client with their quality product and work, beside this they want to fulfilling the gap of Pre-engineered steel building, Boilers, Pressure Vessels, Heat Exchanger, Air cooled Heat Exchanger, storage tanks in oil & gas sector in Pakistan. The company is operating in the area of 650,000 SFT with yearly capacity of 40,000 tons and with this big numbers, IZHAR Engineering (Pvt.) Limited is honored with biggest production solution of pre-engineered and steel structures in Pakistan. IZHAR Companies also entered in different business sectors like IZHAR Construction (Pvt.) Limited, IZHAR Concrete (Pvt.) Limited, IZHAR Housing (Pvt) Limited and MEP Solution (Pvt.) Limited in order to filling the gab of construction business.Item Employer Branding Strategies to Attract Top Talent at Lulusar Textile(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Afifa Arshad; CIIT/FA22-RBA-031/LHR; Mr. Haroon Rashid; LHR TP 9442Attracting and retaining becomes very crucial for companies in today’s competitive job market for maintaining a competitive edge. This study explores the challenges faced by Lulusar Textile for attracting top talent and aims to give practicable solutions to strengthen its employer branding strategies. Drawing on extensive literature on employer branding, talent attraction and company success, this study delves into critical importance of effective employer branding and its impact on attracting top talent. Through a wide-ranging analysis of Lulusar Textile's existing practices and the identification of key areas for enhancement, this study provides practical recommendations to uplift the company's employer branding and establish it as an attractive employer for top- tier talent.Item Comparative Study of the USA and Pakistan Textile Product Quality Regulations(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Husnain Murtaza; CIIT/FA22-RBA-029/LHR; Dr. Sidra Ramzan; LHR TP 9440Pakistan, having joined the World Trade Organization (WTO) on January 1, 1995, was 'unwillingly' required to introduce standards and a quality control system that adhered to the best international practices. The issue Pakistan faced after joining the WTO was to safeguard its domestic consumers while competing with other countries or establishing an unmatched position in global markets for its commodities. A national standardization authority had to be established in Pakistan to provide crucial technical support to manufacturers and service providers in compliance with international norms, as the adoption of standards and quality control techniques was inevitable in an era of globalization. Consequently, on March 17, 1996, the Pakistan Standards and Quality Control Act was passed, enabling the Ministry of Science and Technology to create a national standardizing organization. Pakistan Standards Development Committee (PSQCA) was founded on December 1, 2000, in accordance with this Act. The purpose of PSQCA's founding was to provide government advice on standardizing programs, projects, and activities that would safeguard consumers while advancing industry growth and efficiency. Along with "advancing the national economy, promoting productivity in manufacturing and development, making sure the health and safety of the public, safeguarding customers, facilitating trade on a global scale and furthering worldwide collaboration in relation to standards and conformity inspection," the Authority's primary mission was to "foster and promote standards and conformity assessment" (https://www.psqca.com.pk/, n.d.).Item mpact of Government Debt and Macroeconomic Indicators on Economic Growth in Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Imran Shafi; SP23-RBA-001; Dr. Samya Tahir; LHR TP 9438This study is conducted to investigate the relationship of government debt alongside other macroeconomic variables with Pakistan's economic growth from 1983 to 2022. Regardless of the progress Pakistan has made between 2001 to 2018, economy is still facing challenges of soaring inflation, current account imbalances, inefficient government spending, and requiring IMF support. We have analyzed how economic growth is affected by debt level, government expenditure, inflation, and current account deficits (or surplus). For this objective, we have used secondary time series data from the World Bank and IMF sources for 40 years, and analyzed using the Ordinary Least Squares (OLS) method, we discovered positive and significant relation among government debt and economic growth, for each 1% increase in debt level, there is 2.43% growth in GDP. However, there is a significant negative relationship of the current account balance and economic growth. While, there is no significant relationship found among government expenditure and inflation. The effective use of debt is important for economic development. However, debt needs to be in controllable levels. The current account deficits need to be addressed by reduction in imports and enhancing exports. Study has limitations due to adoption of on annual data and ignores short term relations. For future researches, other macroeconomic variables may be studied. Study has insights for policymakersItem Importance of In-house Marketing Department Case Study of Aspire Group of Colleges(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Ahmad Raza; CIIT/SP23-RBA-002/LHR; Mr. Haroon Rashid; LHR TP 9439The evaluation in mankind is represented in the history of marketing that also had to constantly adapt the changes in society, technology advancement and consumer behavior. The journey of marketing proves its inherent ability for adaption and act as a crucial component. The various eras has contributed allot into evaluation of Marketing (Smith, 2020). In this project I’m working on education industry specifically focusing on Aspire Group of Colleges in Pakistan which is known for excellence and commitment to develop young minds. The Aspire Known as the fastest growing educational brand into Pakistan. They have developed 110 College Campuses Nationwide. However, Aspire Group is currently facing many issues in the rapidly changing environment of Pakistan higher education. Competition is so tough in the education industry of Pakistan as many new brands have arrived here. Aspire has to innovate and evolve its educational offerings and marketing strategy to stay ahead in such tough competition.Item Impact of Social Media Marketing & Factors Influencing Passionate Desire to Purchase in The Automotive Industry(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Numan Tanveer; CIIT/SP23-RBA-022/LHR; Haroon Rashid; LHR TP 9444The objective of the current study was to determine the impact of social media marketing & factors brand’s perceived value, brand coolness, brand image and brand prestige influencing the passionate desire to purchase the brand particularly Honda vehicle selected for this study. Therefore, brand coolness helps the users to build their intentions to purchase a brand. Brand image and brand prestige further reinforce this passion. Increased sale of automobile luxury cars like Honda and Toyota reflects the perceived value of buyers. Moreover, this is indicative of a certain kind of passionate developed among buyers to buy the luxury car of their choice. This may be attributed to certain features whose effects develop cool brands characterized as extraordinary, artistically appealing, lively, high caliber, rebellious, iconic, popular and authentic which is the sole desire of marketing. This contextual progression takes the most brands to become cool at first stage to a minor niche; the point of gaining popularity and originality later to become iconic. The contribution made by the study was to comprehend the factors that influence the purchase of their desired brand.Item Exploring the Influence of Online Negative Reviews on Consumer Decision-Making: A Case Study of Honda HRV(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Tayyab; A22-RBA-023; Dr. Jawaria Fatima; LHR TP 9446This research focuses on the impact of negative reviews on consumer decision making by using the case study of Honda HR-V in Pakistan. The objective of this study is to explore whether negative reviews effect the brand reputation, trust and sales of their product in the automotive industry. By collecting and analyzing data from online review platforms and those individual online consumers who want to buy Honda by visiting these review platforms, the study illustrates the extent to which negative reviews have impact on the brand of Honda. The data is analyzed with available secondary research data of Honda in Pakistan and I find results that negative reviews also can turn off the potential buyers but moderated by many factors like credibility of the reviewer, the overall balance of positive and negative reviews and the specification of the reviews. Furthermore, the study identifies strategies used by the Author and other auto brand's team to prevent any damage from a negative review, such as smart customer service and proper communication, getting positive reviews to mitigate negativity etc. which will help reader in the automotive industry to make the right business decision. The research contributes on further studies related to the impact of digital word of mouth.Item The Impact of Product Packaging on Consumer Perception and Purchase Intention in Dairy products(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Shams Baig; CIIT/SP23-RBA-024/LHR; Dr. Syed Nauman Ahmad; LHR TP 9443This study examines that, how product packaging affects, how people think about a product and how it affects their purchase decision in the Pakistani dairy industry. This study focuses on key aspects of packaging such as color, style, information, and functionality to get a complete picture of how these factors enhance people's actions. This study provides important insights into dairy consumers' preferences; emphasizing the important role that packaging plays in influencing consumer choices. Key insights show that visually appealing packaging, clear and detailed labeling, and functional packaging designs that improve convenience and product freshness are highly valued by consumers. For dairy companies looking to improve their market performance and consumer delight by changing their packaging strategies, these insights are very helpful. The study concludes that dairy brands need to spend money on innovative design, increase label transparency, focus on functionality, use sustainable practices, and use technology to keep up with changing consumer expectations and regulatory requirements.