M.Phil / MS
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/48
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item Employer Branding Strategies to Attract Top Talent at Lulusar Textile(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Afifa Arshad; CIIT/FA22-RBA-031/LHR; Mr. Haroon Rashid; LHR TP 9442Attracting and retaining becomes very crucial for companies in today’s competitive job market for maintaining a competitive edge. This study explores the challenges faced by Lulusar Textile for attracting top talent and aims to give practicable solutions to strengthen its employer branding strategies. Drawing on extensive literature on employer branding, talent attraction and company success, this study delves into critical importance of effective employer branding and its impact on attracting top talent. Through a wide-ranging analysis of Lulusar Textile's existing practices and the identification of key areas for enhancement, this study provides practical recommendations to uplift the company's employer branding and establish it as an attractive employer for top- tier talent.Item Importance of In-house Marketing Department Case Study of Aspire Group of Colleges(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Ahmad Raza; CIIT/SP23-RBA-002/LHR; Mr. Haroon Rashid; LHR TP 9439The evaluation in mankind is represented in the history of marketing that also had to constantly adapt the changes in society, technology advancement and consumer behavior. The journey of marketing proves its inherent ability for adaption and act as a crucial component. The various eras has contributed allot into evaluation of Marketing (Smith, 2020). In this project I’m working on education industry specifically focusing on Aspire Group of Colleges in Pakistan which is known for excellence and commitment to develop young minds. The Aspire Known as the fastest growing educational brand into Pakistan. They have developed 110 College Campuses Nationwide. However, Aspire Group is currently facing many issues in the rapidly changing environment of Pakistan higher education. Competition is so tough in the education industry of Pakistan as many new brands have arrived here. Aspire has to innovate and evolve its educational offerings and marketing strategy to stay ahead in such tough competition.