M.Phil / MS
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/48
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item Talent Management in IT Industry: Case Study of a Leading Organization in Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Saira Anwar; CIIT/SP23-RBA-023/LHR; Dr. Syed Nauman Ahmad; LHR TP 9606Talent management has become a global concern for which appropriate measures should be taken. The purpose of current case study is to analyze the talent management practices in IT industry. To explore its implementations in real world, a leading IT company in Lahore has been selected to evaluate the effectiveness of its talent management practices, underlying issues and employee’s perception regarding the implemented practices. Triangulation study design was employed and information was gathered via interviews with company employees and through secondary sources: company profile, HR-related publications, and newspaper articles, online accessible reports, and employee reviews. The findings indicate the company`s vigorous talent management practices to improve their retention rates, still they are some areas that require considerable improvement to enhance company performance and reputation. The current study offers critical insights about surging need of robust talent management specially along with its underlying challenges in the fast paced world of technology.Item The Impact of Product Packaging on Consumer Perception and Purchase Intention in Dairy products(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Shams Baig; CIIT/SP23-RBA-024/LHR; Dr. Syed Nauman Ahmad; LHR TP 9443This study examines that, how product packaging affects, how people think about a product and how it affects their purchase decision in the Pakistani dairy industry. This study focuses on key aspects of packaging such as color, style, information, and functionality to get a complete picture of how these factors enhance people's actions. This study provides important insights into dairy consumers' preferences; emphasizing the important role that packaging plays in influencing consumer choices. Key insights show that visually appealing packaging, clear and detailed labeling, and functional packaging designs that improve convenience and product freshness are highly valued by consumers. For dairy companies looking to improve their market performance and consumer delight by changing their packaging strategies, these insights are very helpful. The study concludes that dairy brands need to spend money on innovative design, increase label transparency, focus on functionality, use sustainable practices, and use technology to keep up with changing consumer expectations and regulatory requirements.