M.Phil / MS
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/48
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item Talent Management in IT Industry: Case Study of a Leading Organization in Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Saira Anwar; CIIT/SP23-RBA-023/LHR; Dr. Syed Nauman Ahmad; LHR TP 9606Talent management has become a global concern for which appropriate measures should be taken. The purpose of current case study is to analyze the talent management practices in IT industry. To explore its implementations in real world, a leading IT company in Lahore has been selected to evaluate the effectiveness of its talent management practices, underlying issues and employee’s perception regarding the implemented practices. Triangulation study design was employed and information was gathered via interviews with company employees and through secondary sources: company profile, HR-related publications, and newspaper articles, online accessible reports, and employee reviews. The findings indicate the company`s vigorous talent management practices to improve their retention rates, still they are some areas that require considerable improvement to enhance company performance and reputation. The current study offers critical insights about surging need of robust talent management specially along with its underlying challenges in the fast paced world of technology.Item Mediating role of Team Performance in the relationship between Leadership Competencies and Project Success in the IT sector of Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Muhammad Hammad Rasool; CIIT/FA21-RPM-009/LHR; Dr. Syed Nauman Ahmad; LHR TP 9417The efficacious accomplishment of projects in IT companies in Pakistan is often hindered by challenges related to leadership competencies and team performance. Despite its importance, this area remains under-explored in academic research, particularly within Pakistan's IT context. By inspecting the influence of team performance and leadership competencies on the success of the project, it was intended to fulfill this research gap in the IT sector of Pakistan. It was intended to understand how these factors interplay to influence the outcomes of the project. For the data collection, a survey-based methodology has been utilized. A questionnaire was distributed to project managers and leaders in multiple IT firms throughout Pakistan. The predicted findings have highlighted the dynamics of the team performance and the leadership competencies, in the IT sector of Pakistan. The results and findings have presented practical visions and understandings about how the rates of project success can be enhanced. This research has significantly contributed, to both academic and practical implications in the domain of the organizations that are handling IT projects in Pakistan, by identifying the key points of project-success and their interrelatedness. The proposed research was reinforced by utilizing two theories, in essence, The Social Exchange theory and the Transformational Leadership Theory. Smart PLS has been employed for the testing and analysis of the proposed research modelItem The Impact of Product Packaging on Consumer Perception and Purchase Intention in Dairy products(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Shams Baig; CIIT/SP23-RBA-024/LHR; Dr. Syed Nauman Ahmad; LHR TP 9443This study examines that, how product packaging affects, how people think about a product and how it affects their purchase decision in the Pakistani dairy industry. This study focuses on key aspects of packaging such as color, style, information, and functionality to get a complete picture of how these factors enhance people's actions. This study provides important insights into dairy consumers' preferences; emphasizing the important role that packaging plays in influencing consumer choices. Key insights show that visually appealing packaging, clear and detailed labeling, and functional packaging designs that improve convenience and product freshness are highly valued by consumers. For dairy companies looking to improve their market performance and consumer delight by changing their packaging strategies, these insights are very helpful. The study concludes that dairy brands need to spend money on innovative design, increase label transparency, focus on functionality, use sustainable practices, and use technology to keep up with changing consumer expectations and regulatory requirements.