Final Year Projects (FYPs) - Undergraduates
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/49
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
Browse
3 results
Search Results
Item EFFECTS OF ADVERTISEMENT ON CONSUMER BEHAVUOUR Comparative Qualitative Study OF UFONE AND JAZZ (With context of Sense of Humor in Telecom Sector)(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) MUHAMMAD HAMZA SALEEM; FA17-BBA-040; Ata UR Rehman; LHR TP 6770This study highlights the worth of humor in campaign of advertisement which helps companies a massive effect in sense of attraction to customers. It tells you about how our society focus elements of sense of humor in a smart way. If company has promotional theme or thinking of any product then how sense of humor effects in minds of consumers or customers. That’s why companies make their strategy according to taste of customers. As you know we are from Pakistan and there are firms use this sense of humor as main tool in ads. It is not just delivery of sense of humor it is a message or theme which is coded in that humor. Actually these types of messages or themes drive or compel people to adopt or purchase their product. That’s how this factor of sense of humor will change the decision making of people as we know we social and personal values then company will focus this thing also. If any company want or gain to lead in profit then they should use this strategy which reflects nature or near to nature. In today’s life everyone in troubles tensions and wants to gain relief through these types of stuff. In this research there is use of Dimensional Modal technique of Fairclough 3D Model with having Kress Van Leeuwen pattern of vedio format is utilized as data. In finding there is significant worth of humor to attract some audience as customer and also it helps to tackle to remove challenges and tensionsItem The Impact Of Celebrity Endorsement On Brand Usage In Telecom Sector(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) Ahmad Shikeb; Fa16-Bba-418; Tahira Umair; LHR TP 6665The telecom sector of Pakistan is a major sector of economy, because Pakistan is having a large number of subscribers. The objective of telecom industry is to improve services to the customers. The services of telecom industry include accessibility of connectivity (broadband and cellular network) to remote areas and provide packages at affordable prices. In Pakistan telecommunication sector, the transnational investors are directly contributing into the economy by FDI. At national level Pakistan hay PTCL and a regulating body PTA: Pakistan Telecommunication Authority. The telecommunication sector has many opportunities for growth with the increasing scope of ecommerce in Pakistan and there are some challenges associated with this sector too due to flaws of digital infrastructure and low digital literacy. This paper aims to explore the importance of telecom sector, and how its impacting by celebrity endorsement.Item The Impact Of Celebrity Endorsement On Brand Usage In Telecom Sector(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Ahmad Shikeb; Fa16-Bba-418; Tahira Umair; LHR TP 6665The telecom sector of Pakistan is a major sector of economy, because Pakistan is having a large number of subscribers. The objective of telecom industry is to improve services to the customers. The services of telecom industry include accessibility of connectivity (broadband and cellular network) to remote areas and provide packages at affordable prices. In Pakistan telecommunication sector, the transnational investors are directly contributing into the economy by FDI. At national level Pakistan hay PTCL and a regulating body PTA: Pakistan Telecommunication Authority. The telecommunication sector has many opportunities for growth with the increasing scope of ecommerce in Pakistan and there are some challenges associated with this sector too due to flaws of digital infrastructure and low digital literacy. This paper aims to explore the importance of telecom sector, and how its impacting by celebrity endorsement.