Final Year Projects (FYPs) - Undergraduates
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/49
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item ITPEACK(COMSATS University Islamabad Lahore Campus, 2022) Ali Makhdoom Kazmi; FA20-BBA-184/LHR; Sir Shahbaz AhmadITPEAK is a comprehensive digital platform designed to enhance productivity, innovation, and collaboration within the field of information technology. It integrates advanced tools and services to support software development, data management, and system optimization in a unified environment. By leveraging modern technologies such as cloud computing, artificial intelligence, and scalable architectures, ITPEAK enables users to streamline workflows, improve efficiency, and ensure secure data handling. The platform is adaptable to various organizational needs, making it suitable for businesses, educational institutions, and independent developers. Overall, ITPEAK represents a forward-thinking approach to addressing the evolving challenges of the digital era.Item IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY IN PAKISTAN’S TELECOM SECTOR UFONE(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Huzaima Kamal; FA17-BBA-037; LHR TP 6723; Ata Ur RehmanThe telecom sector of Pakistan is a highly intense and competitive market where facing, sustaining, and surviving with market challenges is a milestone. Every telecom company is trying to acquire a larger customer base in order to become the market leader however, only a few of them focus on not only building a larger customer pool but also are busy in relationship marketing where they are making strong, emotional, and loyal relationships with customers. This research conducted empirically analyze what are the effects of relationship marketing on customer loyalty and therefore the sample taken in this research in Ufone telecom service provider. The study is tested via an online survey conducted among 15 respondents in two cites Lahore and Islamabad of Pakistan using SPSS. The findings of this research demonstrate that how various relationship marketing methods conducted by Ufone effects its customer’s loyalty.Item Impact of electronic gadgets on health, academic performance and socialization of university students(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Nabeeha Maqbool; FA17-RMS-006; LHR TP 4046; Dr. Zaffar-uz-Zaman AnjumIntroduction: Electronic gadgets have taken over the world in the recent years. Electronic gadgets may refer to cell phones, tablets, laptops, smart phones and other mechanical tools which most students are endured in these days. All these modern gadgets are directly or indirectly used by these young adults. Currently the starter of modern technological gadgets has taken the attention globally. The need of individuals on these advanced gadgets has gotten to an extent where it’s hard for the youth to take time off from these gadgets and take a step forward towards success. This study is important because these kinds of researches need to take place in a developing country like Pakistan in order to know exactly how gadgets have an impact on the youth of this country. This study will help educational institutes in developing different policies after seeing the impact it brings upon their students. Methods: This study is quantitative in nature and data was collected using questionnaire for testing hypotheses. Six Hypothesis were tested. Data was collected through university students mainly based in Lahore. The questionnaires were given to different students undergoing their graduate and post-graduate degrees. It analyzes the relationship between latent constructs and measured variables. The software used for this analysis was Smart PLS. Conclusion: Electronic Gadgets have changed the way information and knowledge help engage students in different learning activities. Using electronic gadgets for studying, socializing and entertainment purposes is now a part of the routine lifestyle of university students. On the contrary impact of severe usage of these digital devices cannot be overlooked.Item The Role of Self- Efficacy in Development of Entrepreneurial Intentions Among University Students(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Faiqa Batool; FA17-RMS-014; LHR TP 6041; Dr. Muhammad Ibrahim AbdullahThe main objective of current study is to identify the role of self-efficacy in development of entrepreneurial intentions (EI) among university students and also describes the relation of learning self-efficacy (LSE), creative self-efficacy (CSE), entrepreneurial self-efficacy (ESE), proactive personality (PP), subjective norm (SN) and attitude toward entrepreneurship (ATE) with entrepreneurial intentions. Literature links entrepreneurial intentions with self- efficacy, subjective norms and attitude toward entrepreneurship. The relationship between independent variables and dependent variable is explained through correlation and multiple regression analysis using to test hypotheses. Total 148 responses are collected from three different university students that are in process of their graduation degree. The learning self-efficacy, entrepreneurial self-efficacy, proactive personality, subjective norm and attitude toward entrepreneurship have a positive and significant role in development of entrepreneurial intentions but creative self-efficacy is come out as insignificant. These findings can be very helpful for educational institutions in planning programs to encourage entrepreneurship. This study is a step forward into research of entrepreneurial intentions by directly associating two broader forms of self-efficacy with entrepreneurial intention.Item Impact of Green Human Resource Management Practices on Firm’s Environmental Performance(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Aiman Munawar; SP18-RBA-003/; LHR TP 6040; Dr. Muhammad Amir RashidThe purpose of this study is to examine the mediating effect of Pro-Environmental Behavior and moderating effect of corporate social responsibility on the relationship of GHRM practices (Green Recruitment and Selection, Green Training and Development, Green Performance Management and Appraisal, Green Reward and Compensation and Green Employee Empowerment) and Firm’s Environmental Performance. The survey includes data from 259 employees of “Textile” and “Paper and Board” industries. Fifteen hypotheses were tested based on the constructed model. SPSS and Warp PLS software were used to analyze the hypothesis and to run multiple statistical tests. This study finds that GHRM practices such Green Recruitment and Selection, Green Performance Management and Appraisal, Green Reward and Compensation, Green Training and Development and Green Employee Empowerment are the significant predictors of Firm’s Environmental Performance. Results also confirm that Pro Environmental Behavior mediates the relationship between Green practices and Firm’s Green Performance whereas CSR does not play the role of moderator.Item The Impact of Training and Development of Employee’s Performance in Textile Industry(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Warda Khalid Khan; SP17-BBA-119; LHR TP 6714; Umer FarooqABSTRACT This report is basically designed to have an insight into the main purpose of training and development and how it effects and influencesonemployees’ performance in textile industry.There are different objectives that should be considered the compulsory components which shouldbe sought after by representatives in training and development and recognize the connection between worker fulfillment and training and its improvement. Moreover, I also had a discussion on the generic information of training and development and employee’s attitude, behavior and how it is appealing to the representatives, and what is the worker’s attitude, measurement, dimensions and structures or forms towards the organizational performance for the attainment of goals and objectives. This project is solely based on qualitative research that had a detailed discussion on the level of data collection, sources of data and also conducted personal interviews for gathering information and collected data on training and development. Then I gave some recommendations at the end of this project. The textile industry should vary their training programs alternately to bring out a professional training system and also increase their projects and introduce new technology in their training system. Lastly, I will wind up with giving out full training and advancement plans that could help in increasing efficiency for company’s better management as well asto improve employees performance and it will also increase the company’s growth, productivity and profitibility.Item The Impact of Cyberloafing on Job Satisfaction and Job Stress Moderated by Self Esteem(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) SOBIA YAQOOB; SP18- RBA- 002; LHR TP 6039; Dr. Zafar Uz Zaman AnjumAt workplace cyberloafing has been perceived as a form of contradictory work behavior that can decrease organisations performance. Cyberloafing appears as a dominant issue in the organisations that need to be managed. However, there are a lot of researches about this subject many researchers try to contribute understanding relating to this topic. Current study aims to examine the influence of cyberloafing activities on employee’s job satisfaction and job stress by moderator self esteem. The survey includes data from 220 employees of banking sector. Four hypotheses were tested based on the constructed model. SPSS and Warp PLS software were used to analyze the hypothesis and to run different statistical tests. This study finds the significant positive influence of cyberloafing on job satisfaction. And negative influence on job stress. Current study finds that self esteem moderator the relationship between Cyberloafing, job satisfaction and stress. And finds that employees who experience boredom, stress and negative feelings about work may engage in cyberloafing due to some factors like their personality characteristics.Item Investigating the Relationship of Employee's Social Networking Site Usage Intensity and Performance(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Museerah Javaid; FA17-RBA-007; LHR TP 6038; Dr. Asma ImranThe research aims to investigate the impact of social media usage on job performance by studying the employees of Apparel sector of Pakistan. The major objective is to find out the mediating impact of Organizational Commitment, Absenteeism and Job Satisfaction on the relationship between Social Media Usage Intensity (SMU) and Job Performance (JP). Also, the research aims to find the moderating effect of Organizational Climate (OC) on the relationship between Social Media Usage Intensity (SMU) and Job Performance (JP). The researcher integrates Social Exchange Theory, Social Cognitive Theory and Resource based View Theory to examine the relationships between the variables. To fulfill the purpose of the study, quantitative research is being used for the study. The target population include the employees working in Apparel sector of Pakistan. The researcher chooses 200 respondents as a sample size of the research. For this study, the researcher uses questionnaire as a primary data collection method and uses SPSS to conduct statistical analysis. According to the results, Social Media Usage Intensity is positively associated with job performance. Organizational Commitment and Job Satisfaction mediate the relationship between Social Media Usage Intensity (SMU) and Job Performance (JP). In addition, Absenteeism negatively mediates the relationship between Social Media Usage Intensity (SMU) and Job Performance (JP). Moreover, Organization Climate negatively moderates the relationship between Social Media Usage Intensity (SMU) and Job Performance (JP).Item Pakistani Consumer Buying Behaviour Towards E-Commerce(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Ahmed Saeed; SP17-BBA-027; LHR TP 6637; Kashif MehmoodThe world of business has continuously evolved over time in different ways. However there are certain major shifts that leave a considerable mark over how the business community works and operates. The transition from barter system to use of coins and paper money, the concept of globalization and the latest the advent of e-commerce which has turned the business world from bricks to clicks, to cite a few. Making the concept of ‘Global Village’ a reality, internet has today surpassed countless borders to become an integral part of the age old buying and selling process. Thus, taking into the account the power that internet holds today, it becomes very necessary to understand how is it that the consumer of today has embraced the concept of e-commerce, especially in Pakistan that has only recently warmed up to the concept. Hence, for the purpose of this project two major e-commerce giants in Pakistan were selected, Daraz.pk and Jomo.pk. While the former is responsible for converting the majority of the Pakistan population from hesitant one time users to regular internet buyers, the latter managed to make a space for itself when the competition in the e-commerce market was huge. Daraz.pk, with its concept of cash-on-delivery managed to eliminate the main fear that the Pakistan consumer had i.e. risk of online money fraud. Similarly, Jomo.pk also introduced a whole new concept of try and buy and eliminated the fear that consumers had that the online product will not match the actual product. For this purpose the consumers of various age and income segments were interviewed and a descriptive, qualitative analysis was carried out to find how the consumer behaviour is influenced by e-commerce. The major findings of the analysis are as follow: 1. There has been considerable growth in the field of online retail. 2. There has been a positive change in consumer behaviour regarding online retail. 3. Daraz.pk and Jomo.pk have understood consumer psychology to target consumer fears through their marketing campaigns. On the basis of the analysis carried out and our understanding of the whole process, certain recommendation were put forth regarding the ways in which e-commerce sites can further boost their business. The major recommendations have been cited below: 1. Online retail should launch using a unique strategy that caters to specific consumer benefits 2. Online retail should look for user friendly approach through easy navigation and easy payment 3. Online retail should look for offline advertisements after establishing themselves online. 4. Online retail should work on enhancing post-purchase experience as well.Item WOMEN EMPOWERMENT THROUGH ENTREPRENEURSHIP AND ITS IMPACT ON AN ECONOMY(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Mujtaba Iqbal Bhatti; FA17-BBA-143; LHR TP 6754; AMAD RASHIDGender inequality at workforce is found to be a major contributor of poverty among women. In order to enhance, the living standards of women particularly in developing countries, it is essential to increase job openings in the market and the best approach is to encourage the citizens to develop into job creators rather than job seekers. Therefore, in the recent times, increased efforts have been made by the governments all across the globe to escalate the number of entrepreneurs (Thomas & Moisey , 2006). Nevertheless, it has been noted that although women entrepreneurs acquire immense potential to develop into entrepreneurs, they confront various barriers while initiating their own business. Social and financial capitals are the two potential barriers that women have to deal with while fulfilling their ambition as entrepreneurs. As ladies tend to stay at home as a house wife or have lower paid employments, it gets to be troublesome for them to subsidize their own particular business (Wellman et al., 2001). When they look for outside source of subsidizing, for example, credits from banks or other money related foundations, they are provided funds only after the agreement of their spouses. Subsequently, if their spouses do not permit them to work or apply for the credit, then they cannot get the endorsement from these foundations. Moreover, because of their constrained groups of friends, females may experience issues in extending their business as informal organizations are imperative to bolster the development of a business (Thomas & Moisey , 2006).. Besides, as a consequence of social practice in the nations, numerous females have a tendency to have lower education than men. As a result, they often lack sufficient technological and managerial skills to initiate their own business. However, the advent of Internet has opened the employment doors for the females for the reason that it gives an effective platform for communication to them. Information communication technologies and particularly social media not only provide a faster source of communication but it is relatively cheaper and easier to use. Following the invention of numerous social media platforms including Twitter, Facebook and My Space, numerous females all across the globe have gained several business benefits from them. The use of social media has allowed the females to expand their social circle as well as raise social capital that is crucial for initiating new business. The Internet and social media significantly support the creation and maintenance of large social networks in comparatively accessible and cheap way. In addition, social capital raised by the means of social media can be a significant resource for entrepreneurs; therefore, a crucial driver of women empowerment (Wheeler, 2007). The social media is also found to augment the self-efficacy among women as it allows them to interact with different people. Consequently, by increased self-efficacy women entrepreneurs develop a greater sense of empowerment. The chief focus of this study is to construct the model that encompasses the factors, which foster women empowerment in relation to business. The model proposed in this study has highlighted the role played by the information technologies and particularly social media in empowering women entrepreneurship by the means of enhanced self-efficacy and increased social capital. In order to achieve the goal of the study, the research had provided a comprehensive review of the concepts such as entrepreneurs, women entrepreneurship and information communication technologies. The study has demonstrated the role of social media in empowering women entrepreneurship through increasing social capital and self-efficacy. In order to accomplish this aim, the researcher adopted a quantitative research design that was based on survey questionnaire method. A survey was carried with 100 participants among whom majority were women who aspire to be or are entrepreneurs. The researcher employed a random sampling technique to select the participants of the survey as this technique provided an equal opportunity to the entire population to get selected. The researcher also conducted a secondary research to get an insight into the concepts crucial to accomplish the goal of the research. The data extracted through secondary research formed the part of the literature review section. On the other hand, the SPSS 20.0 has been used to analyze the primary data obtained through survey. The responses of the participants attained through survey were initially coded and then inserted into SPSS for the purpose of analyzing. Frequency tables and charts were constructed to demonstrate the response of the participants, which were than interpreted by the researcher.