Final Year Projects (FYPs) - Undergraduates
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/49
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item THE IMPACT OF CELEBERTY ENDORSERMENT ON THE BUYING BEHAVIOUR OF THE CONSUMER(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) NAUMAN BAHADUR; SP17-BBA-064; LHR TP 6753; Dr. WASEEM ANWARThis may appropriately recap that celebrities endorsed numerous brands, with or without any important advantage. Likely each product has its spread entity or appearance. Every customer wants to try check a product having the attributes and feature almost fit their appearance or image. They manage themselves among these interfaces where they make effort to command the appearance the brand near to the anticipation of the customer, through changing a few of the social norms, living in their appearance or personality towards the brand. Still notwithstanding of the possible advantages originated from celebrity endorsements, celebrity endorsements enhance a marketer endanger variously and must be discussed by purist courtesy and ability. At the time of hiring celebrities’ brand or product must be cautious when to make sure promise trustworthiness and deliverability of the planned result. The increasing significance of imaginary eccentrics as star and the power over the board section are enough evidence of social desire for image to look up to. As the star’s Travers from a measly social dignity to community welfare meaning authorization, a thoroughly new aspect is inserted to this procedure and assists the public in accomplishing a rounded vision of the impression which stars produce in every compass and section across their well contrary authorization. Authorizations by stars on-going from the time of some past years.Item THE IMPACT OF TRAINING AND DEVELOPMENT, TRAINING EVALUATION AND KNOWLEDGE MANAGEMENT ON EMPLOYEE PERFORMANCE: A CASE STUDY OF TM RUBBER PVT. LTD. PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) ZAIB ASHFAQ; FA17-BBA-017; LHR TP 6713; SHAKEEL ASLAMThe goal of this research is to determine the relationship between education and development and employee success. In addition, this analysis measures the effect of planning and development on training appraisal and information management and the impact on the efficiency of knowledge management and curriculum assessment personnel. The study has been conducted at TM Rubber Pvt. Ltd Pakistan office and the data has been collected through survey and open-ended questionnaire. And I have also been there as a trainee in HR and Marketing department from last three months moreover I have collected date from 200 respondents. The collected data was then analysed using numerous statistical methods, such as cross-tabulation, reliability study, and linear regression. The results of this study suggest that T&D services at the TMR program in Pakistan do not achieve the required level, as the organization claims on its website while the company must make excellent attempts to develop T&D initiatives and programmes. However, the T&D programs have important beneficial effects on information processing, recruitment and staff productivity that greatly increase management of the company's knowledge structure and performance by enhancing T&D systems. It has also been shown that information management and preparation appraisal systems greatly enhance the efficiency of workers. The results of the trial not only opened up a new study direction in the Middle East training and development discipline, but also provided the TMR Management an insights into revising its training and development policies to boost the attractiveness and production of training programmes.Item IMPACT OF PANDEMIC COVID-19 ON EDUCATIONAL SECTOR IN PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) SIDRA IRAM; SP17-BBA-087; LHR TP 6712; IMRAN-UR-REHMANThe whole world faces a very worse situation in 2020, which is pandemic. Due to a viral disease COVID-19. It found that the COVID virus started from Wuhan, China and it’s spreads in the entire world in just a few months. It was such a disaster attack that the peoples, organization, and government couldn’t resist against it and they got highly impacted. There are a very few sectors of the world who remains unaffected from Corona Virus. There are two types of impact of COVID-19, i.e., towards the humans and towards the economies of the world and towards the environment. Humanly it is damaging the health of individual and its infact the lower respiratory track. Many people couldn’t survive against the COVID19 and 1.02 million people died due to the Corona Virus and across 3.2 million got this disease. On another side its great threat for each and every organization they have changes their business practices due to the government and international legislation.Item MANAGING DIVERSITY ISSUES IN ORGANIZATIONS(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Usama Abid Bhatti; FA17-BBA-208; LHR TP 6710; Tayyba NoreenDiversity has been defined using a few dimensions like age, gender, religion, race, ethnicity, cultural differences, the difference in sexual orientation, and availability of capabilities or disabilities. This empirical research shows the issues in an organization related to the diverse workforce employed there. Due to diversity, a manager faces many challenges and if they cannot be managed well it will affect the productivity of employees and eventually the organizational outcomes. This study also shows the importance of diversity and its effective management. Later on 10 major roles of a manager are defined that are categorized under three roles that are interpersonal roles, informational roles, and decisional roles.Item Impact of culture on consumer buying behavior: Clothing industry(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Syed Hadi Ali Kirmani; SP17-BAF-023; Amina Hameed; LHR TP 6617The goal of this article is to study how cultures affect the buying behavior of the customers mainly in clothes. This research indicates how culture can play an important role and the factors related to culture can have a huge impact on customers. The goal is to determine how the elements like, Traditions, Fashion, Internet being the key factors of culture effect the decision making of customers and patterns of buying. The aim of our study would be to anticipate the relationship between cultural values, lifestyles and consumer buying in Pakistan. Is culture more influential or the global fashion more influential based upon the social classes in Pakistan. The macro and micro trends of fashion in Pakistan. The methodology used in this study is the survey methodology where the response of 72 individuals with an age group of 18-35 was taken into account.Item Relationship Between Financial Literacy and Investment Behaviour Of Salaried Individuals In Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2017) MUHAMMAD MOAZ; FA17-BAF-036; MARRIUM HURR; LHR TP 6613It is a dream of every common person to maximize wealth before retirement or to save as much of as they can so they can support the needs of their own or their family. To fulfill this dream, it is important to have specific level of financial literacy. The goal of this research paper is to identify the relationship between financial literacy and investment behaviour to conclude the decision it is really important to have specific level financial literacy to make good decisions regarding the investment or saving plan. This research is based on primary data where certified questionnaires are used to gather data to analyze the goal of this research paper. The survey was conducted for salaried individuals of Lahore, Pakistan. Different people with different age, educational background, designations, and firm experience were the respondents. The data gathered is analyzed by running regression analysis to check the significance level of the relationships between the variables. The results concluded that there is a significant relationship between financial literacy and investment behaviourItem Work stress and Job performance in oil and gas industry of Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Zoha Imran; FA17-BAF-075; Haroon Rashid; LHR TP 6608Stress is an emerging extending dilemma in firms as it is active state during which person tackled with occasion, need for a person’s desires and is recognized to be vague and needed. Work stress is a often problem across employment and its impact on worker’s productivity. Meanwhile. job performance can be considered as a labor in which an individual is able to fulfill a assigned task by rationally utilizing the available resources assigned to him/her efficaciously. Currently, workers are alarmingly evaluating the stress managing problems which contributes to lower job productivity of worker deriving from not being satisfied with their post and elevated yield eventually affects their organizational aim and goals. The overall purpose of methodology is, to collect relevant data and illustrate the research procedures. It involves the research design, the sample procedure, how to collect data for the project work report, and inspecting procedure. This project work is based on explanatory research which mainly focuses on the major issues of the organization. Thematic sampling techniques have been chosen for qualitative data and cluster sampling technique for quantitative data. Under the primary data, the method which i have selected for collecting the data was ground on the questionnaires infused by the sample employees where employees are selected and interviewed randomly at Descon Corporation Limited. Mainly focuses on the major issues of the organization. Thematic sampling techniques have been chosen for qualitative data and cluster sampling technique for quantitative data. Under the primary data, the method which i have selected for collecting the data was to make questionnaires and then distributed them among the workers of the firm, where employees are selected and interviewed randomly at Descon Corporation Limited. For qualitative data, sample size is 5-6 key persons whereas for quantitative data, the sample size is 47. For qualitative method, i conducted short interviews with all the department heads of the organization in order to get the in-depth information regarding work stress, job accomplishment and coping styles. Close-ended questionnaires with likert scale rating has been designed to gather quantitative data which is based on major issues i.e. work stress, influence of work stress on job performance, stress management program evaluation and their individual coping styles. Data analysis would be interpretive using content analysis by taking support using SPSS program. Finally, i will conclude the findings followed be the recommendations, keeping in view contemporary research in the area.Item FINANCIAL RISK AND SUSTAINABILITY(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) ABDUL REHMAAN; FA17-BBA-031; SADAF EHSAN; LHR TP 6801The purpose for this research is to analyze the products and production processes of companies as they are naturally prone to sustainability risks. So, the findings of the research illustrate all the issues regarding managing financial risk in different companies and how to sustain that risk up to the optimal level so that they can get the higher returns.Item Effects of COVID-19 Pandemic on the income of textile sector employees of Nishat Chunian(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) MUHAMMAD HAMID; FA17-BAF-047; FAHAD JAVAID; LHR TP 6607COVID-19 is a novel infectious disease caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The disease was first identified in 2019 in Wuhan, China, and has since spread globally, resulting in a pandemic. The industry which I select for this project is Nishat Chunian Ltd in which specifically the textile sector of the industry. The coronavirus unfolds as a Pandemic globally. The Pandemic affects every sector in Pakistan which is spread from some unconscious acts like low level of sanctions to across the country. When the pandemic unfolds in Pakistan and shows the alarming situation in the country, as can be seen from morbidity and mortality rate. There are signs of an active phase of the Pandemic and increase the number of cases in the country. In this situation the government imposed significant sanctions on the movement of citizens. When the Pandemic is at its initial stage it affects the transportation industry because of low levels of passenger traffic. Among these restrictive measures, the transfer of the majority of workers on paid leave is particularly noticeable. Then the environment is replaced with the lockdown when the number of cases is increased similar with the other countries like China, Italy, Spain who are already competing with this situation. The effect of Pandemic on labor income is significant in every sector especially in textile sector.Item Effect of Training and Development Program on Employee Performance(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) KANZA GABA; FA17-BBA-215; AMINA HAMEED; LHR TP 6784Today the business world has completely changed its shape and meaning, there are many emerging industries that have change the concept of product and market offering, service industry is one of them, trend has changed people now do not hesitate buying and selling intangible products. Entrepreneurs are more willing to invest in this sector due to high growth rate as this market is still uncaptured. The only difficulty faced by business is that consumption and production occurs at same time and involves high interaction with customers, even depending on type of product sometimes customers may or may not involves in production process, and the frontline to deal the customers are the employees. The success determinant factor of organization is the employees if they perform well, every time and customer experiences consistency in level of service provided he will revisit and become loyal to brand, but if he experiences inconsistency in level of services provided by the employee he may switch to other alternatives. To serve the customers right, employees must be trained and have sufficient knowledge about the requirement of their respective jobs so that the service level during interaction with customer won’t be compromised at all and the study is conducted to determine how the quality of human resource can be improved, and therefore, goes on to discuss the effects of training and development programs on employee’s performance.