Final Year Projects (FYPs) - Undergraduates
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/49
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item EFFECTS OF ADVERTISEMENT ON CONSUMER BEHAVUOUR Comparative Qualitative Study OF UFONE AND JAZZ (With context of Sense of Humor in Telecom Sector)(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) MUHAMMAD HAMZA SALEEM; FA17-BBA-040; Ata UR Rehman; LHR TP 6770This study highlights the worth of humor in campaign of advertisement which helps companies a massive effect in sense of attraction to customers. It tells you about how our society focus elements of sense of humor in a smart way. If company has promotional theme or thinking of any product then how sense of humor effects in minds of consumers or customers. That’s why companies make their strategy according to taste of customers. As you know we are from Pakistan and there are firms use this sense of humor as main tool in ads. It is not just delivery of sense of humor it is a message or theme which is coded in that humor. Actually these types of messages or themes drive or compel people to adopt or purchase their product. That’s how this factor of sense of humor will change the decision making of people as we know we social and personal values then company will focus this thing also. If any company want or gain to lead in profit then they should use this strategy which reflects nature or near to nature. In today’s life everyone in troubles tensions and wants to gain relief through these types of stuff. In this research there is use of Dimensional Modal technique of Fairclough 3D Model with having Kress Van Leeuwen pattern of vedio format is utilized as data. In finding there is significant worth of humor to attract some audience as customer and also it helps to tackle to remove challenges and tensionsItem IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVUOUR (UFONE)(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2020-11-20) MUHAMMAD AWAIS; CIIT/FA17-BBA-150/LHR; Ms. Sadia Umar; LHR TP 6663The research explores and analyzes the role of advertising comics and sense of humor in advertising messages. Maintaining value creation and promoting the concept of marketing performance by any company. As a result, Companies and promoters use different and unique strategies to promote them. A product that focuses on the interests of the customer. In Pakistan advertisers and promoters use humor as an important feature excellent level of advertising fun. Organizers promote texts and conversations as well as entertainment Humor that influences the consumer s decision-making process. But advertiser mostly use comedy that neutralizes cultural assets. The research shows which humor is used in an intelligent and sensitive way Companies can be successful if they are more consistent with the nature and function of the product. One Multi-model approach using the FairClough’s (1989) 3D model in collaboration with kress and Van Leeuwen’s (1996) Visual design is used for qualitative analysis. The result of the study is humorous Used properly, it can be a great way to attract customers when they receive a product. Take away the stress of life and make the product more attractive. It also violates delicacy. It develops the campaign mostly efficient and originally contributes to the advertisement of things.