Final Year Projects (FYPs) - Undergraduates
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/49
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item STATE LIFE INSURANCE CORPORATION OF PAKISTAN(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2017-11-20) FATIMA AZMAT; DDP-SP14-BBA-006; HAFSA SHOUKAT; LHR TP 6815This internship report is a mere attempt to analyze how theories are being implemented in the practical world. As a student of Business Administration this is a part of my study to gain practical knowledge by interning in an organization. For this purpose I got the opportunity to work with one of the biggest insurance company in the country named State Life Insurance Corporation of Pakistan. The first part of this report is based on the details of the corporation from its formation till now. You will find the history and background of organization with its major offices and regions mentioned in this part. The organizational structure, hierarchies, and product lines are explained in detail. In order to analyze the organization from all aspects marketing strategy, competitive strategy and future plans are evaluated.Item Internship report of Bank Alfalah Abdali Road, Main Branch, Multan.(2017-11-20) Syed Muhammad Haider Gardezi; DDP-SP14-BBA-017; Shakeel Aslam; LHR TP 6867This report discusses marketing strategy of Bank Alfalah which is market segmentation whose main focus is to target the different groups of the people. The segmentation is done through market research and customer feedback. The Bank also uses Promotional pricing strategy in which they give discounts to their customers on credit cards.Item Internship Report On Ibrahim Fibres Limited(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2017-11-20) Muhammad Mateen Javed; CIIT/ DDP-BBA-SP14-002/LHR; Khuram Shahzad; LHR TP 6864This report includes all the information and experience that I have gained from my practical exposure at Ibrahim Fibres Limited. The core purpose of this internship was to apply the theory and its applications in real world and to learn from an organizational environment in a specific time frame. Information related to background, administration and different departments of Ibrahim Fibres is included in this report. I was appointed in marketing department of Ibrahim Fibres, a well-known leading polyester and yarn manufacturing company in Pakistan. I learnt technical aspects related to these two products (polyester and yarn) and B2B marketing practices of IFL. In this report I have explained the business operations, marketing strategies and competitor’s profile of the IFL. I have also shared details about my experience, skills and knowledge that I have acquired during my internship time period in Ibrahim Fibres Limited.Item INTERNSHIP REPORT ON TOYOTA SAHARA MOTORS (PVT) LTD.(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2017-11-20) JAWAD NASIR; DDP-SP14-BBA-015; MUHAMMAD NAVEED CHOHAN; LHR TP 6882Toyota is a well-known Japanese brand which has very strong global brand recognition due to its well refined and well-designed vehicles. Toyota is at number 13th among highest revenue earning companies from all over the world. Toyota is basically playing on its vehicles durability and reliability. It has positioned itself as more durable and reliable vehicle. As in marketing they say if you don’t position yourself then you cannot win a position. Because of Toyota’s high durability and reliability customers are willing to pay high prices for Toyota products as they want their drive more durable and reliable. Consumers who wanted long term dependability from their vehicles then Toyota marquis is a completely compelling choice. Toyota used to expand its manufacturing operations in 1950s and accelerated its roster with a large number of new small cars. Toyota also launch utilitarian BJ truck in 50s before launching land cruiser later on. At the end of the 1950s Toyota’s management decided to expand its operations to United States of America as it was a potential market to enter into that time.Item DAWN Bread Company(Library Information Services, COMSATS University Islamabad, Lahore Campus., 2017-11-20) Muhammad Ali Ajaz; DDP-SP14-BBA-016/LHR; Samiullah; LHR TP 6880DAWN BREAD is a prominent name in the food industry of Pakistan that signifies and highlights freshness and high quality in bread products. It is a family owned company. It is the success story of two brothers in Karachi who started their business by the name of DAWN BREAD in the 1980s and later expanded into almost all metropolitan and rural areas of Pakistan growing their business ever since. The company is committed to being a successful and profitable organization employing thousands of employees all around Pakistan. The company is the leading bread producer and exporter of Pakistan. It plays a great role in the contribution to the prosperity of Pakistan. DAWN BREAD company, working since 37 years in Pakistan. The company has good brand image, high credibility and high brand loyalty among its consumers.Item Pink Ribbon(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2017) Ali Raza; DDP-SP14-BBA-001; Maaida Hussain Hashmi; LHR TP 6869Pink ribbon was established in 2004 and after that they have carried out many project including national screening program. Their latest project is to build Pakistan’s first dedicated breast cancer hospital. There are 40000 reported deaths caused by breast cancer in Pakistan. Pakistan has the highest ratio among all south Asian countries. Every 1 in 9 women is at the risk of breast cancer. A decade ago a common conception was that breast cancer is mostly related to women over 40 but recent studies have concluded that breast cancer is not age restricted. Girls as young as 14 years have been targeted. Causes of the cancer are still unknown to the researchers however a guideline is provided to prevent it in first place. It is the only type of cancer that can be detected in early stages and has a survival ratio of more than 90%. I carried out my duties in form of different tasks. My internship was a mixture of office and field work. I spent few weeks in office and few in carrying out tasks that were to be carried out outside the organizations. I have also defined the strategies that have been successful and I also have carried out a SWOT analysis. As described earlier Pink ribbon is now trying to build a hospital that would cost around 500 million rupees. Land has been bought in Gulberg but still a lot of help is needed to accomplish the enthusiastic project.