Final Year Projects (FYPs) - Undergraduates
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/49
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER BUYING BEHAVIOR(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) HAFIZ ABDUL HAYE BAKHTIA; SP17-BBA-054; Namrah Ashraf; LHR TP 6797The aim of this chapter is to give comprehensive and detailed background of the study which is abstracted from different authors, books and research articles to focus on the selected topic and better understandings of the concepts. The goal is to update the reader with latest and up to date literature. It contains different conceptual definitions, theoretical conceptual framework and empirical literatures.Item COVID-19 and Its Impact On business and Textile Industry in Pakistan(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Talha Moazzam Ali; SP17-BBA-057; Namrah Ashraf; LHR TP 6717The worldwide breakdown of COVID-19 has affected immensely on the national and international economy. When most of the countries started to shut down their trade and all other business activities within and outside the country with an increase in the death rate then companies started striving for the least profit or in some cases just met the break-even point of balance. USA faced huge rate of unemployment 14.70% in 2020 than their previous years. In the mid of March Government of Pakistan decided to impose “smart lock down” in whole country as a first precautionary step to deal with this pandemic. (Global Entrepreneurship monitor, 2020)