Final Year Projects (FYPs)

Now showing 1 - 4 of 4

Bank of Punjab
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) SHEHRYAR ASIM; SPI9-BBA-039; Namrah Ashraf; LHR TP 8411
I am a final year student of bachelor’s in business administration Program at Comsats University Islamabad, Lahore. This program includes theoretical courses as well as practical experience for its students. For practical experience university requires its student to go through an internship Program in final year so that students can gain on-field knowledge and experience regarding the corporate sector the students are about to enter after their degree. Bank of Punjab is a leading scheduled bank of Punjab Government. It has won numerous rewards until now and continues to excel in financial sector with its competence and leadership. Bank of Punjab gave an opportunity to gain experience and apply my knowledge at Raiwind Road Branch. I worked from 20th March 2023 till 03rd May 2023 at various departments of the bank and learnt about the inner workings of the bank. their market position and various challenges they face in their daily operations. In crux I learnt about the process which is meticulously followed to ensure the perfection a bank must portray to gain the trust of their customers. Bank of Punjab entrusted me with responsibilities and projects especially the ADCEP Project which is regarding the data enrichment of old accounts as guided by State Bank and I managed to perform as par to their standards. Banking is all about discipline and professionalism, which is meticulously enforced down to the last stamp and signature. Being a government bank, such oversight is not expected from a government body. Even though bank of Punjab is hugely different from the usual perspective, but cracks do appear somewhere, and the leadership must be vigilant to preserve corporate culture and ethos. The bank is fully commercial institution and has a special relationship with the government which it can leverage to gain substantial market share. However close observations show that bank does not offer a wide portfolio of products to its consumers which it has the potential to offer.
The role and impact of packaging effect on consumers buying behavior
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Syed Daniyal Shah; SP17-BBA-062; Namrah Ashraf; LHR TP 6803
In abstract the main part of our objective is to determine those elements that show us the important role of consumer’s buying behavior. The main purpose of this report is to tell you and find out the major important factors that are related to the packaging effect. And its impact through whom our success of brand is being considered 100% prosperous. Companies need to understand the customers taste before considering anything first. In order to create the right domain for the right package our products packaging must be based on the customer focused and customer-driven strategies. So before beginning the element of our basic work we need to identify and find out those variables which usually affect our packaging. Like weather condition can be variable that can make good or bad impact on the packaging products. Packaging cannot be survived in extreme hot areas where there is heat above then 50 centigrade’s. Storms are also the main cause of damaging the packaging. So for that reasons we have to take a strong measures in our packaging. Like for instance we need to use hard core Packaging for those Products. Which are very much expensive and live worthy products. For example. If you take an example of Japan. Nearly every year thousands of infrastructures are being damaged. By the emerging and evaporating of lava. Look how can you expect that your products or their parcels will be saved..... Means for that reason we need to build our packaging parcels in a bullet-proof cases. I'm taking about those parcels of packaging which are very much hard-core form inside being unable to be breaked in. If someone says it is difficult or impossible for the company to do so. Then I say to them if your companies Earning profits in millions. Why don’t you put half your profit in these secure-able things? To secure your business you need to do this. Otherwise if you failed for once you won’t be regaining up for the future.
IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER BUYING BEHAVIOR
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) HAFIZ ABDUL HAYE BAKHTIA; SP17-BBA-054; Namrah Ashraf; LHR TP 6797
The aim of this chapter is to give comprehensive and detailed background of the study which is abstracted from different authors, books and research articles to focus on the selected topic and better understandings of the concepts. The goal is to update the reader with latest and up to date literature. It contains different conceptual definitions, theoretical conceptual framework and empirical literatures.
COVID-19 and Its Impact On business and Textile Industry in Pakistan
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Talha Moazzam Ali; SP17-BBA-057; Namrah Ashraf; LHR TP 6717
The worldwide breakdown of COVID-19 has affected immensely on the national and international economy. When most of the countries started to shut down their trade and all other business activities within and outside the country with an increase in the death rate then companies started striving for the least profit or in some cases just met the break-even point of balance. USA faced huge rate of unemployment 14.70% in 2020 than their previous years. In the mid of March Government of Pakistan decided to impose “smart lock down” in whole country as a first precautionary step to deal with this pandemic. (Global Entrepreneurship monitor, 2020)

Final Year Projects (FYPs) - Undergraduates

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