Final Year Projects (FYPs)

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IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOR WHILE BUYING A SMARTPHONE
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Mirza Abdul Hadi Raza; SP17-BBA-140; Dr. Muhammad Shakeel Aslam; LHR TP 6772
Digital marketing and consumer buying behavior are among the most important topics currently researched by marketers as organizations constantly strive to achieve maximum functional efficiency while understanding, influencing and fulfilling its customer’s needs and wants. Organizations seek to motivate their customers to buy their products and services instead of their competitor’s products and services and to do so the foremost tool used for this purpose is marketing. Consumer behavior is a very broad subject but for organizations while selling their products and services, the most important aspect of this subject is the buying behavior because at the end of the day buying translates into revenues. Ever since the advent of digital marketing, the marketing industry has been revolutionized due to its effectiveness while targeting the desired segment. Tiago et al. (2014) while discussing significance of digital marketing concludes that organizations can use digital marketing for strong brand development. Digital medium for interacting with customers, supply chain partners and other stakeholders will lead the organizations to gain competitive advantage in their respective industries. Interacting with the customers helps in engaging the customers and maintaining customer relationships. In this digital era, it is highly unlikely for a firm to remain successful or even survive in the industry with only relying on traditional marketing medium while performing marketing activities.
The effect of Human resource practices on Job commitment of employees in the Banking sector of Pakistan
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Haider Nadeem Tarar; FA17-BBA-011; Dr. Muhammad Shakeel Aslam; LHR TP 6807
Employee’s performance reflects how well an organization will perform. Organizations which are successful are understanding that here exists a number of different reasons that influence the job commitment of the employees, but HR practices are considered to be the most important (Mello, 2005). No matter how big or small a company may be, if its employees are not performing well then, the company will ultimately fail. Hence to ensure that a company can succeed, the most important task for any company is to improve its employee’s’ performance and the best way to do that is to make different HR policies that can help the employee’s feel that they are truly being rewarded for what they are doing and the company does care for them. If any organization can develop these kinds of feelings in the heart of the employee’s, then the employee’s will also try to give it their all for an organization and their commitment can even increase by leaps and bounds.
The investigation of consumer attitudes of brand awareness, brand image and brand loyalty towards social media marketing
(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2020) Hassan Anwar Rao; FA17-BBA-013; Dr. Muhammad Shakeel Aslam; LHR TP 6732
The aim of this research is based on the impact of social media marketing on brand image, brand awareness and brand loyalty. This study examines through what extent can social media marketing impact customers mind. Further, the study also examines to what extent customers could be satisfied concerning purchasing of the product through social media marketing If customer prepares their mind and purchase the product the objective of social media marketing is accomplished. The study utilized factor analysis method the following regression through SPSS for conduction of results

Final Year Projects (FYPs) - Undergraduates

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