Final Year Projects (FYPs) - Undergraduates
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/56
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item Marshmallow Advertising agency(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2024) Zeba Maqsood; CIIT/SP21-BMC-028/LHR; Mr. Yahya Ahmad; LHR TP 9971This report gives an overview of my six-week internship at Marshmallow Advertising Agency in Lahore, a full-service agency that works with international clients. My time at Marshmallow was a valuable learning experience. In this report, I will share what I learned and experienced during these six weeks. The report includes a detailed overview of Marshmallow, the company’s structure, the internship schedule, acknowledgements, and the training I received. I spend the first week observing and understanding all that goes on department. After observation, I closely worked with social media executive Mr. Muzzamil who helped me to understand the basics on how to create a content calendar for any organization or product launch. After this, I made a content calendar of Iffat Anwar Medical Complex. After that I learn how to pitch a client. In this I learnt different tactics like how to present, conduct SWOT Analysis and how to analyse your competitors which help you in pitching your client. In addition, the report contains reflective journals, a SWOT analysis, and an overview of Marshmallow’s in-house production process. The reflective journal includes my daily tasks and routine. I also discussed the company’s core values, goals, vision, competitors, and introduced the production department. During my internship, I gained a solid understanding of the production process and was able to apply the knowledge I had gained from my studies to real-world media industry situations. To enhance the report, I have included samples of my work at the end and added recommendations to help avoid challenges in the futureItem Paigham TV(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2025) Hamza Hussain; CIIT/SP21-BMC-027/LHR; Mr. Yahya Ahmad; LHT TP 9970This report presents an overview of my internship experience as an Assistant Producer at Paigham TV, a notable Islamic educational television network that broadcasts in Urdu and Pashto. Paigham TV was launched in 2011 with the assistance of Imam Kaaba Sheikh Abdul Rahman Al Sudais with the prime objective of conveying the message of Islam to people of the world with bias for any particular religion. Its programming includes religious education and Issues related to the union of Muslims; The channel is available in more than sixty-five countries and recently introduced Paigham TV UK. During my internship I took part in organization of elements involved in the production stage. Some of the foremost duties I performed in the position were handling cameras during live and recorded transmission and making sure programs had good video quality. I also performed outlines of panel handling, which involved supervising transition and feeds for continuous broadcasting. Setting up of lights was another area of my activity during the filming; I was changing the studio and external lighting to the best conditions possible. Beside these achievement, I was responsible for the voice overs in several programs that involved audio modulation as well as script analyzing and reading. I also did video editing where I compiled a video, fix it with the relevant software, include necessary graphics and then make sure that the final video was up to the standards of the channel. I consider that through this internship I had collected full knowledge of television production practices within the religious broadcasting environment. I managed to my technical skills in operating cameras, arranging the lights, controlling the panels, as well as my voice over, and editing videos.