Final Year Projects (FYPs) - Undergraduates
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/56
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item Media Hub Productions(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Hafiz Talha; SP19-BMC-008; Mam Ayesha Mirza; LHR TP 0000In order to attain professional capability, it is important to combine both theoretical and practical approaches. Through attaining knowledge and honing skills, students are able to explore untested aspects of real life with confidence and power. As a part of my Media and Communication Studies degree, I undertook an internship at Media Hub Productions. This paper is a reflection of my primary hands-on experience. During my internship, I was fortunate enough to acquire priceless experience working in multiple departments at Media Hub Productions. I was fortunate to have the opportunity to work at the Media Hub. This was my first experience of being part of an organization. It took me a bit of time to adjust to the culture and environment, but with the assistance of my colleagues and supervisor, I adapted quickly. The regular staff meetings provided me with the necessary information. This report provides readers with an understanding of the history, mission, vision, office locations, main offices, and employee numbers of Media Hub Productions. It then outlines the department's activities and the tasks that I was assigned while interning there. The report begins with a summary of the Department's historyItem HUM NEWS NETWORK(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) NOOR UL AIN; SP20 BMC 009; Mam Ayesha Mirza; LHR TP 0000I have completed my 6 weeks’ internship at hum news. I wrote the swot analysis of the company, reflective journal, training program and acknowledgement. I have learned and experience reporting, NLE and assignment of the news report. Hum news is the Pakistan's biggest news source that provides fast and accurate news reports on a variety of subjects, including politics as a whole current events, business, athletics, and others. Hum News works hard to deliver factual and objective news reporting to its audience with a committed team of journalists and reporters. In order to keep viewers informed, the network also offers analysis from experts, interviews, and unique content. It is renowned for its deep examinations of recent developments, wide reporting, and timely alerts. The channel attempts to keep viewers up to date on the most recent events in Pakistan and elsewhere in the world. Hum News is a reliable provider of information with a crew of experienced reporters and cutting-edge technologies, and it works hard to uphold journalistic ethics. Hum News makes its readers aware and interested in everything from politics to societal concerns. it provides round-the-clock coverage of the news that keeps you informed on the most recent worldwide, regional, and local events. Hum News offers you a diverse spectrum of viewpoints on the economy, politics, and social problems, from current affairs to deep dives. Talk shows, films, and special programmes are also available on the channel and cover a range of interesting subjects. Hum News is dedicated to producing high-quality journalism and aims to provide its audience with reliable and unbiased reporting. It has following departments: • Sub-Editing Department • Nonlinear Editing Department • Copywriting Department • Reporting Department • Technical Department This organization has taught me a substantial amount of expertise and skills, and the practical application of those abilities has given me sufficient experience that allowed me to accomplish the goals I had for it. Since anchoring and becoming a journalist are my main interests.Item Interlink Advertising Agency(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Tazeem Fatima; SP20-BMC-011; Mam Ayesha MirzaI write the summary of the report on the bases of internship and the activities, tasks and projects that I completed during my six-week internship. Interlink is a complete -service advertising agency that deals with brand building through personalized 360-degree communication solutions. I worked in all departments of agency to gain experience more and had to know how all department works and connection between them in agency. My future goal is advertising I want to work in advertising agency in future. It was necessary to work in advertising agency to gain experience about advertising. As an intern at Interlink Advertising Agency, I had the opportunity to be involved in a wide range of tasks and projects. From conducting market research to brainstorming creative ideas, my time at the agency was filled with valuable learning experiences. Firstly, I worked in the creative department to improve my writing skill. After that I worked in customer service I learned how this department to make connection between clients and agency. I worked in media department to know role media department in agency and then in the art department to learn skills like Photoshop, illustrator and content design. I worked in the digital department to learn the role of platforms like Facebook and Instagram in advertising agency. I worked in the production department to learn all types of production in advertising agency. I worked on a variety of projects, including coming up with slogans for SNGPL, FESCO, and the 14th August campaign. I was able to acquire all the skills I would need to pursue a career in advertising. In order to understand target audiences better, I worked on compiling data and examining consumer trends. We were able to create successful marketing strategies that connected with the target markets of our clients by having a thorough understanding of consumer preferences, behaviors, and needs. I also got the opportunity to help with the analysis of competitors. This required researching the methods and approaches that the rival businesses of our clients employed to spot openings and obtain an advantage over them. We created unique selling propositions that differentiate our clients in the market by examining the advantages and disadvantages of our clients' rivals. My internship also included some exciting brainstorming sessions. I got to work with the creative team to come up with creative concepts for marketing campaigns. We discussed various strategies to engage the target audience and bounced ideas off each other during these lively and creative sessions. Seeing how a straightforward concept could develop into a potent marketing strategy was incredibly motivating. My other task involved creating content for social media platforms. This required creating interesting and captivating content that spoke to the target audiences and complemented the brand identities of our clients. I discovered the value of visual communication and storytelling in grabbing social media users' attention, from creating captivating captions to creating eye-catching graphics. I helped the team with report and presentation preparation in addition to these duties. This required gathering information, arranging it, and designing eye-catching slides so that clients and stakeholders could understand our plans and outcomes. It was a fantastic chance for me to improve my presentation abilities and discover how to communicate ideas succinctly. Another enjoyable aspect of my internship was going to client meetings. I got to see how the agency dealt with clients, learn about their goals and needs, and participate in conversations. Observing how the agency developed trusting relationships with clients and collaborated to meet their marketing objectives was a valuable experience. Overall, I had a variety of responsibilities and growth opportunities during my time at Interlink Advertising Agency. I acquired useful abilities in content creation, creative thinking, market research, and client communication. It was an enriching experience that deepened my understanding of the advertising industry and prepared me for future endeavors in the field.Item Marshmallow Advertising Agency(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Fizza Naqvi; FA20-BMC-001; Mam Ayesha Mirza; LHR TP 0000Marshmallow Advertising Agency is a creative marketing firm specializing in innovative branding, digital marketing, and strategic communication solutions. The agency focuses on delivering visually engaging and customer-centric campaigns that help businesses enhance their market presence and connect effectively with their target audiences. By combining creativity with data-driven insights, Marshmallow Advertising Agency aims to build strong brand identities and drive measurable business growth across various industries.