Final Year Projects (FYPs) - Undergraduates
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/56
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item Undertaking(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) ABDULLAH NASEER; FA20-BMC-003; LHR TP 0000; Maam Ayesha MirzaExperience and Training Program at Discover Pakistan. It has been an incredible privilege for me to complete an internship at Discover Pakistan, the only HD television channel of Pakistan. In this report I share my experiences and the training received during a six-week period spanning 17th July 2023 and 31st August 2023. Also provided herein is an overview of Discover Pakistan which covers its organizational structure, departments, internship plan, acknowledgments program and training program. My reflective journals detail my daily tasks and schedule. In particular, they highlight working in different departments such as 3D modeling, VFX and environment design. Furthermore, this report details the production process for programs like 'The Morning Show' from pre-production through post-production stages. Working at Discover Pakistan has allowed me to expand my skills in areas like 3D modeling, VFX and environment design through hands-on experience. My mentor Asim Butt provided invaluable guidance regarding quality standards, workload management and other industry aspects. In addition to developing technical abilities, it was fascinating witnessing the collaborative work culture and pace of creative industry work environments. SWOT analysis highlights an organization's strengths, weaknesses, opportunities, and threats based on my observations. Critical analysis compares my theoretical knowledge with practical experience in the field; work samples have also been included as part of this analysis. Finally, recommendations were offered while summarizing key learnings, skills, and future plans.Item RAVI ADVERTISING COMPANY(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Maryam Waqar; FA20-BMC-044; Maam Ayesha Mirza; LHR TP 0000This brief documents my valuable internship with Ravi Advertising Company, where I gained valuable experience in the fields of advertising and public relations (PR). It describes the main things I was in charge of, what I managed to do, and the lessons I learned. Principal Duties and Achievements: Integrated Campaign Development: Worked closely with the advertising and public relations departments to develop and launch integrated campaigns that maximized brand exposure by fusing advertising and PR strategies. Interacted with and engaged clients on a regular basis, attending meetings to learn more about their businesses so I could develop targeted marketing strategies that reflected their respective brands. Contributed to the development of engaging content for several channels, while maintaining message coherence with customers' communication goals. Media Relations – Developing and maintaining positive working relationships with media outlets; drafting proposals; gaining media coverage for clients; maximizing the latter's exposure. Event Planning and Execution: Involvement in the planning and execution of promotional events, including the management of logistics, and the development of favorable media attention and customer interaction. Took part in maintaining customers' social media accounts and gained a deeper comprehension of successful social media tactics. This extensive executive brief summarizes my rewarding internship with Ravi Advertising Company, where I got hands-on experience in advertising and public relations. In the following pages, I detail the roles I played, the results I achieved, and the knowledge I received during my time in office.Item Message Communication(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Khadeeja Naveed; FA20-BMC-039; Maam Ayesha Mirza; LHR TP 0000The results of the research are used to foretell a student's transition into the real world. A person with industrial experience has a significant advantage and is highly sought for. Learning from this course will provide you the tools to go out into the world and make a difference. This will equip them to pioneer novel ideas and concepts, thereby contributing to the advancement of the media industry. The study is about the learnings being an intern at the SUNO News. The essential components of producing news, such as reporting, editing, and scriptwriting, are all examined in detail. Each desk's assigned duties, as well as the level of supervision and daily briefings received, are detailed. In addition, the report will highlight the differences between classroom theory and real-world application. However, the following report comprises of a brief history of the entire company, the organization's vision, and the organization's hierarchical structure. Additional research possibilities include zeroing in on SUNO News specifically. The report covers all the sub-departments that report to this division. Newsroom is where most of the action takes place. The Departments include: • Division of Sub-Editing • Department of Non-Linear Editing • Copywriting Department • Reporting Department • Technical Department Everything I did during my internship is documented here. Tasks I was assigned to complete are included in the research along with an analysis of the organization's positive and negative aspects. The graphics are also related to the duties preformed. Also mentioned and scrutinized critically are the organization's problems. Moreover, the whole experience at the firm is undoubtedly very much profitable, the practical and job oriented experience will provide boost to my advancing future. It took some time for me to become immersed in the News Room's work and for my reputation to grow and for me to adjust to my new environment. Within a short time, I was able to start taking classes at a number of different tables. Thanks to the encouragement of my coworkers and the guidance of my internship supervisor, I have had no trouble settling into my new surroundings.Item MARSHMALLOW(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Amna Malik; FA20-BMC-043; Maam Ayesha Mirza; LHR TP 0000This report provides an overview of my six-week internship at Marshmallow advertising agency Lahore, a full-service advertising agency that collaborates with brands worldwide. During my internship, I worked in various departments to gain practical experience and understand their significance and interconnection. As I aspire to pursue a career in social media, I worked in the Social Media Management department to improve my writing skills and in the Art department to learn design skills using Photoshop. I also worked in the Digital department to learn about strategies for platforms like Facebook and Instagram, while the Client Service department taught me about their crucial role in advertising agencies. Additionally, I learned editing skills in the Production department and important industry terms in the Media department. I worked on various tasks, including creating an annual calendar for Master Bus Service, conducting research for documentaries and campaigns, and designing posts to persuade a new client, Nisa Beauty. This internship provided me with valuable skill sets and insights into how advertising agencies operate, helping me pursue my passion for social media as a future career.Item Exaalt Solution(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2021) Tayyiba Kiran; FA20-BMC-028; Maam Ayesha Mirza; LHR TP 0000This report is about my internship journey & my experiences within the agency. Exaalt Solution is a new born agency in the digital market. Their goal is to become a global organization which provide clients with innovative, creative and effective ideas. They have many competitors as it’s a digital marketing agency. As they are a new agency, they are still working on organization structure. But they main departments of agency are HR, Digital Marketing, & Graphic Design. I was part of this organization for 6 weeks as an internee. It was quite an amazing and informative time for me, as it was my first time working in an organization. I learned a lot, like tools of graphic design, post design, research, business proposal, event Calander, last but not the least post proposal. There are few work samples attached in the report which I worked on either of them is for skill test or for learning. Then there is a SWOT analysis of the organization and lastly the recommendation for the organization that how can they improve themselves