Final Year Projects (FYPs) - Undergraduates
Permanent URI for this collectionhttps://repository.cuilahore.edu.pk/handle/123456789/56
This collection archives the complete set of theses produced by students of the COMSATS University Islamabad, Lahore Campus.
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Item Undertaking(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) ABDULLAH NASEER; FA20-BMC-003; LHR TP 0000; Maam Ayesha MirzaExperience and Training Program at Discover Pakistan. It has been an incredible privilege for me to complete an internship at Discover Pakistan, the only HD television channel of Pakistan. In this report I share my experiences and the training received during a six-week period spanning 17th July 2023 and 31st August 2023. Also provided herein is an overview of Discover Pakistan which covers its organizational structure, departments, internship plan, acknowledgments program and training program. My reflective journals detail my daily tasks and schedule. In particular, they highlight working in different departments such as 3D modeling, VFX and environment design. Furthermore, this report details the production process for programs like 'The Morning Show' from pre-production through post-production stages. Working at Discover Pakistan has allowed me to expand my skills in areas like 3D modeling, VFX and environment design through hands-on experience. My mentor Asim Butt provided invaluable guidance regarding quality standards, workload management and other industry aspects. In addition to developing technical abilities, it was fascinating witnessing the collaborative work culture and pace of creative industry work environments. SWOT analysis highlights an organization's strengths, weaknesses, opportunities, and threats based on my observations. Critical analysis compares my theoretical knowledge with practical experience in the field; work samples have also been included as part of this analysis. Finally, recommendations were offered while summarizing key learnings, skills, and future plans.Item MARSHMALLOW(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2023) Amna Malik; FA20-BMC-043; Maam Ayesha Mirza; LHR TP 0000This report provides an overview of my six-week internship at Marshmallow advertising agency Lahore, a full-service advertising agency that collaborates with brands worldwide. During my internship, I worked in various departments to gain practical experience and understand their significance and interconnection. As I aspire to pursue a career in social media, I worked in the Social Media Management department to improve my writing skills and in the Art department to learn design skills using Photoshop. I also worked in the Digital department to learn about strategies for platforms like Facebook and Instagram, while the Client Service department taught me about their crucial role in advertising agencies. Additionally, I learned editing skills in the Production department and important industry terms in the Media department. I worked on various tasks, including creating an annual calendar for Master Bus Service, conducting research for documentaries and campaigns, and designing posts to persuade a new client, Nisa Beauty. This internship provided me with valuable skill sets and insights into how advertising agencies operate, helping me pursue my passion for social media as a future career.Item Exaalt Solution(Library Information Services, COMSATS University Islamabad, Lahore Campus, 2021) Tayyiba Kiran; FA20-BMC-028; Maam Ayesha Mirza; LHR TP 0000This report is about my internship journey & my experiences within the agency. Exaalt Solution is a new born agency in the digital market. Their goal is to become a global organization which provide clients with innovative, creative and effective ideas. They have many competitors as it’s a digital marketing agency. As they are a new agency, they are still working on organization structure. But they main departments of agency are HR, Digital Marketing, & Graphic Design. I was part of this organization for 6 weeks as an internee. It was quite an amazing and informative time for me, as it was my first time working in an organization. I learned a lot, like tools of graphic design, post design, research, business proposal, event Calander, last but not the least post proposal. There are few work samples attached in the report which I worked on either of them is for skill test or for learning. Then there is a SWOT analysis of the organization and lastly the recommendation for the organization that how can they improve themselves