Abstract:
Lahore carpet has no need for its introduction in Pakistan because it was the largest
handmade carpet company in Pakistan. It is the only company which make 27
different types of handmade carpets in Pakistan. It has only one production unit in
Pakistan which is in Lahore.
During my internship, I have spent time in the marketing division. This paper details
their organizational make-up, procedures, functions, strategies, and
interdepartmental relationships in the context of competitive, day-to-day operations.
Both in Pakistan and abroad, this company enjoys a high level of respect and
esteem among consumers.
