Talent Trellis

Abstract

During my time interning at Talent Trellis, I experienced a learning period consisting of 6 weeks. It made me learn all the things that I wanted to be skilled in. When I chose the role as a content strategist, I wanted hands-on experience in exploring the world of digital media. During this internship, every day presented me with an opportunity to build campaigns that linked well with the audience on multiple social media platforms. This report will give you a full picture of the professional and well-built ecosystem that is Talent Trellis – It is a place full of innovative thinking, team spirit, and a clear focus on ensuring client success. In the period, I gained knowledge about the target audience, what the client wanted and how we can create content that is both essential and authentic. A significant part of my growth was the well-defined training program at Talent Trellis. This report is a proof to every task undertaken, where I learned the objectives of creativity mixed with analytics to launch successful campaigns. I was fortunate enough to be mentored by the co-founders Paul Drake Verge, Daniyal Saleem, and Hamza Baig, a trio of individuals whose guidance was like a beacon, always helping to navigate the ever-evolving digital media landscape. Apart from learning, I had the opportunity to evaluate and critically analyze our strategies as per the theoretical knowledge I acquired during my educational journey. This thing allowed me to understand the classroom theories with ground realities, offering a vast learning landscape that was both challenging and rewarding. Also, I have included a detailed SWOT analysis in this report. This analysis outlines the strengths we focused on, the weaknesses we identified and worked upon with time, and the many opportunities and threats that lie in this dynamic field of content creation. Moreover, I gained an extensive knowledge of campaign creations and strategy developments. With the help of these two, I was able to create campaigns that were based on great insights, higher target reach and valuable messages. I also gained a deep understanding of the world of social media. Talent Trellis helped me understand the ever-evolving, demands and adaptability of the industry. This experience has not only enhanced my skill set but also given me knowledge about tools and insights which will be useful for me in future. In conclusion, the internship at Talent Trellis was not just a learning but a wholesome experience that pushed me to grow, take on challenges, and get rewards through persistent efforts. As I wrap up this report, I have written recommendations that could help further growth for Talent Trellis. I have also provided detailed information of what I learned and how it helped me develop a sustainable career path. This 6-week period has helped me find my hidden talent, new connections and endless possibilities. It’s a stepping stone into a future filled with potential and I am eager to take the many learnings into the next chapter of my career.