Habib Rafiq Pvt Ltd.

Abstract

For more than sixty years, individuals in the construction and real estate industries have relied on Habib Rafiq Pvt Ltd as their go-to resource. Projects in the fields of aviation, infrastructure, housing, and environmental protection have benefited tremendously from the experience of the business in civil, electrical, and mechanical services. Because of HRL's expertise in the development of commercial and residential real estate, as well as the building and operation of power plants, the company has built a name for itself that is acknowledged all over the world. The forward-thinking culture of the firm, the brilliant personnel it employs, the broad product catalogue it offers, and its excellent status in the industry are the company's strengths. However, hurdles include things like unstable market circumstances, complicated rules, and the need to keep up with quickly changing technology. These factors make it difficult to make progress. The construction division of HRL's overarching objective is to one day become internationally acknowledged as the gold standard for excellence in the construction industry. The marketing and competitive strategies focus on the company's brand, quality, innovation, and commitment to sustainability, whilst the SWOT analysis may provide light on the inner workings of the organisation by identifying its strengths, weaknesses, opportunities, and threats. During my time spent working as an intern on the Lahore Smart City project, I was given the opportunity to gain experience in a broad array of sectors, ranging from accounting and finance to advertising and marketing. When seen in their whole, HRL's products and the enormous body of work that exemplifies the company's previous and ongoing efforts become more visible