When and How Strategic Supplier Partnership and Customer Relationship Promote Supply Chain Performance?

Abstract

This study aims to analyze the influence of strategic supplier partnership and customer relationship on supply chain performance through intervening effect of supply chain resilience. The study used environmental uncertainty as moderator. Data was collected from textile industry of Pakistan, using convenience sampling technique. Partial least square-structural equation modeling (PLS-SEM) is applied to analyze the data. Statistical analysis showed that SSP and CR has significant direct influence on SCP. However, the data showed contradictory results in case of moderation and mediation effects of EU and SCR respectively. Further results are discussed with theoretical and practical implications.