Abstract:
Drawing on Resource base theory this study explores the mediating effect of Green
Investments on relationship of Green IC and Sustainability with the moderating role of
Green Dynamic Capabilities. Data for hypothesis testing were collected from 250
managerial level employees of the manufacturing SMEs in Lahore through a
questionnaire survey. A quantitative approach based on SPSS AMOS analysis and the
Hayes Process Macro Model is applied. The results of the analysis indicate that Green
Intellectual Capital has a significant and positive impact on SMEs' ability to perform
sustainably. This finding supports the notion that effective management of Green
Intellectual Capital, which encompasses knowledge, trust-building, and
communication channels, is essential for SMEs to ensure sustainable performance.
Also, findings indicate that Green Investments play a mediating role in the relationship
between Green IC and Sustainable Performance. This suggests that Green Investments
act as a catalyst, leveraging the resources and capabilities derived from Green
Intellectual Capital to enhance sustainable performance in SMEs. Additionally, the
study finds that Green Dynamic Capabilities moderate the link between Green IC and
sustainability. This implies that the effectiveness of Green IC in driving sustainable
performance is contingent upon the presence of strong Green Dynamic Capabilities
within SMEs. The findings of this study contribute to the existing literature by shedding
light on the mediating role of Green Investments and the moderating effect of Green
Dynamic Capabilities; an aspect not extensively addressed in existing literature. The
study provides valuable insights for SMEs seeking to improve their sustainability
performance and offers recommendations for the effective management of ecological
resources and capabilities. Conclusively, this research contributes to the understanding
of how SMEs can achieve sustainability by harnessing their Green Intellectual Capital,
leveraging Green Investments, and developing strong Green Dynamic Capabilities. It
highlights the importance of incorporating environmentally friendly practices and
capabilities into SMEs' strategic initiatives to drive sustainable performance and thrive
in the green economy.