Impact of Green Human Resource Management on Green Creativity: Mediating Effects of Green Mindset and Moderating Effects of Green Concern

Abstract

This research study analyzed the impact of green human resource management on green creativity of the employees of the pharmaceutical companies of Lahore, Pakistan with the mediating role of green mindset and moderating role of green concern. Convenience sampling technique was used to sample employees of pharmaceutical companies the study was quantitative and cross-sectional in nature, and it used correlation and regression analysis to investigate the hypothesis. A sample of 226 employees (including managers, supervisors, and other staff members) was drawn from different pharmaceutical companies in Lahore, Pakistan. The results of the study indicate that green human resource management has a positive significant effect on the green creativity of employees. Findings further explain that the green mindset acts as a mediator and partially mediates the relationship between green human resource management and green creativity. Furthermore, this study examined the role of green concern as a moderator and the results explain the insignificant relation which shows that green concern does not moderate the relationship between green mindset and green creativity of the employees of pharmaceutical companies of Lahore, Pakistan. The practical implications of this research study are also discussed under the study