Abstract:
Construction projects are escalating rapidly day by day. Therefore, evry organization need a successful completion of the project with the growth of financial performance. The success is the most important part of the project for the existence of the organization as well as the other stakeholders and the employees of the firm. Once in a while, the project implementation do not come up the success. There are plenty of grounds behind the cost overrun or delays. It consists of the factors like managetial discretion, project innovation, institutional pressure or lack of environmental awareness. Present day researchers are designating the significance of the project innovation towards performance growth. The study used a quantitative method for making the scence of the relation among the PRF and PI, plays a significant role. A research model was equating the project innovatoion on the project financial and environmental performance respectively, with the moderating effect of institutional pressure and environmental awareness was examining the association. The association was examined by 208 respondents of the construction firms of Lahore, Pakistan. Statistical inference showed that project related factors (PRF) had signicant association with project innovation (PI), project innovation had the effect on project financial and environmental performance respectively. The reseach will lead the organizations and other stakeholders of the construction projects towards high gain in the financial and environmental performance by adopting the latest technologies to avoid the pollution, and project innovative behavior.