Corporate Social Responsibility: Understanding the theoretical trends and practice of CSR in Pakistan

Abstract

3 1. Introduction Corporate social responsibility is a phrase that has develops into very famous round the globe; despite of various opinions about corporate social responsibility no one can deny the importance it has captured over the last few decades. Even though, CSR has propelled extremely in developed countries but, in Pakistan it is still in an introductory stage. Companies in Pakistan have different perception about CSR, some of them think that paying taxes to government is a CSR activity; others think spending on employee welfare development is a CSR activity and so on. It has been well, recognized in many studies that CSR committed association are flourishing in developing constructive moral distinctiveness, and strong association, with the key stakeholders such as workers, consumers, investors etc. Due to the growing magnitude of developing associations among organization and the public, CSR has emerged and has taken a vital place among organizational strategies to maintain and grow in today’s business world. Tactical significance of CSR to association is a approach to gain success and sustainability. In reality Corporate social responsibility is something more than this all, I will explain this all in later part of this project and also we will identify discrepancies between the CSR which should be implemented and which is being implemented in Pakistan by different Local and multinational companies.