Malpractices in Fast food industry of Pakistan

Abstract

Fast food referred as straightforwardly arranged processed foodstuff served in restaurants as a swift meal or to be taken away. It has become one of the major industries in the world due to rapid increase in popularity and number of customers. Fast Food can be prepared quickly that’s why getting popularity among customers. Fast food restaurants have become gradually more well-liked in Pakistan as well. Fast food business of Pakistan is the next leading as it accounts for 27% of its value added production and 16% of the total employment in modern segment with an estimated 180 million customers with rising incomes. Pakistan is the world’s 8th biggest marketplace when it comes to fast food and other foodstuff connected businesses (Sanober, 2014). On an average the fast food industry in Pakistan as well as the tendency of consumption behavior of the locals in the state is rising by almost 21% yearly, which predicts rapid expansion in fast food business. Pakistanis spend at least Rs.90 billion on dining out each year. (Farooq, 2012)